This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Tuesday, September 27, 2011
Brilliant Bacteria Billboard for Movie Contagion
Our family just finished watching the entire series of Monk on NetFlix. Former detective Monk had a compulsive habit of washing his hands whenever shaking hands, touching an animal, or a child. He might be on to something. Warner Brothers Pictures of Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind living bacteria billboard. Two massive petri dishes were "painted" with pigmented bacteria, penicillin, mold. It didn't take long for the artistic interpretation to start showing it's true colors. On August 31st passers by were given free passes to see the movie "Contagion" in theatres along with other themed prizes. I wonder how much other nasty stuff grew on that billboard that was just in the air or on their breath. If this totally grossed you out, you might want to pick up some antibacterial "Monk Cleaning Wipes."