This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Wednesday, September 28, 2011
Some 70 Year Olds Don't Hold Back
The Jeep brand team in Australia has chosen a
new Ambassador lead its “Some 70 Year Olds Don’t Hold Back” commercial. I
wasn’t quite sure what to make of the tagline, but was quickly swayed upon
watching this YouTube video. It is really inspirational. The commercial highlights this incredible man - Tom Hafey. The former Richmond Tigers AFL football legend is fitter than most Navy Seal wanna-bes. CumminsRoss, the agency behind the "Don't Hold Back" campaign, says Tommy live his life to the Jeep ethos. Hit that one on the head.