This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Monday, November 21, 2011
Chevy Runs Deep - True Stories Scores a Winner
Chevy got it right on this one. If a brand is worth its dirt it has stories to tell. Beautiful story of Chevy brand loyalty. My Dad's Car certainly hit my heart strings. Well done.