This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Monday, November 21, 2011
Fiat 500 + Abarth - All-Weather Capability
Fiat 500 sales are strong in the Southeast and California. Lagging a bit in the region between Michigan and Colorado. Perhaps a bit of all-weather advertising showing the nimble 500 tackling snow would help. Love the tie in between Abarth and Nitro.