This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Monday, November 21, 2011
Funny Jeep Commercial - Skip the Winch
I'm getting a kick out of the Djarum Super advertising on YouTube. The adventurous Jeep 4x4 is a central theme. This one shows two guys scaling a mountain without helmets. Lots of attitude here. It gets better at the 0:28 mark - the two guys winch up the Jeep with their bare hands so they can extend their adventure. Classic.