This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Monday, November 21, 2011
Skyjumping Jeep M38A1
Djarum, an Indonesian clove cigarette company, has had a long-standing coat-tail relationship with the Jeep brand. They latched on to the inherent spirit of adventure and freedom that comes from owning a Jeep 4x4 - and milk it for everything its worth. Applebox Asia helped produce the ad for Djarum.