Thursday, October 20, 2011

Jeep Brand Start/Stop Fuel Efficiency Technology

Opt for the uber-cool Turbo Diesel on the Jeep Wrangler and you get some cutting-edge technology for 2012. The new CRD engine comes equipped with Start/Stop technology - the first application of this technology on a Jeep vehicle.

With Stop/Start, the diesel engine is shut off when the vehicle is stopped, the shift gear is in Neutral, and the clutch is released. The engine then restarts automatically when the clutch pedal is depressed. Drivers can deactivate the technology via a button on the dashboard, and an icon displays in the instrument panel to indicate the Stop/Start status.

An upgraded starter and alternator improve durability, and a DC/DC power converter maintains electronic feature functionality while the vehicle is stopped.

Stop/Start technology improves fuel efficiency and reduces CO2 emissions by managing the amount of time the engine runs.

Fuel economy is improved by up to 13-percent, and CO2 emissions are reduced by up to 14-percent.

Love to see this technology come to the states.

Photo courtesy of Autoviva.

Monday, October 17, 2011

What is an Ad Impression?

What is an Ad Impression? by lee.ekstrom
What is an Ad Impression?, a photo by lee.ekstrom on Flickr.
An ad impression is a measure of the number of times an ad is seen by a user. It is also known as an "ad view."

Social media plays a role in ad impressions, and can reap big benefits at little upfront cost. Consider how the Jeep brand reaped hundreds of thousands of impressions when Evan van der Spuy, a mountain biker on team Jeep South Africa who was hit by an antelope (red hartebeest) was interviewed by numerous networks post t-bone.

The crazy footage was launched on YouTube and was an instant hit. This kind of event is rare - it's kind of like winning the lottery.

www.youtube.com/watch?v=mxFIX0oPTso

www.youtube.com/watch?v=mxFIX0oPTso&list=PL42A30968D1...

Wednesday, October 5, 2011


Nice article on Hemmings blog about the Jeep Wide-Trac concept vehicle of the 1960's. Still has the slotted grille - but tilted down at a severe angle. Nice bit of sleuthing with the help of Jeff Lakaszcyck as well. This unique cab-forward prototype was built by Crown for the International Vehicle Investigation program.