Lee's Free Riff

This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.

Monday, March 9, 2009

Quality Gas is a Shell Game

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Not all gasoline is the same. So say’s Shell. Shell is pushing its new “Nitrogen Enriched” V-Power gasoline additive that promises to help r...

Try Ladies Tea

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What's more social than a Ladies Tea? I found this wonderful site through a digital back door or sorts. A friend on Facebook forwarded a...
Friday, March 6, 2009

Skittles.com is Social Slick

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The Palm Pre promises to be effortlessly blend a sea of social networks into one easy-to-use device. We did something similar at the Jeep br...

Trend Tracker

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You can search Google News for the latest on the web, but that's usually boring PR stuff. For more off-the-wall material use Google Tren...

Clever Copy

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Being lost on a site is never a good thing. TGSCOM, Inc. solved this problem with an ad stating they need help in their IT dept. Clever.
Friday, February 27, 2009

Fear Fuels Firearms Sales

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Many moons ago I sold AT&T Security Systems in the metro Detroit area. We were trained by Chaz Robertson, one of the slickest salesmen t...

BMW's Secret Weapon

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Remember Raiders of the Lost Ark when the Arc of the Covenant was boxed up and put away in storage in the Smithsonian warehouse? (The govern...
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About Me

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Lee Ekstrom
Love my job as Creative Director at Publicis - Razorfish. I am the lead product specialist for the Jeep brand. Note: The views expressed in this blog are my personal views and they do not represent the views or opinions of Stellantis in any way.
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