Lee's Free Riff

This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.

Monday, December 12, 2016

Snow Blower or Paper Shredder?

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Clearing the driveway - only 5 or 6 inches - with my vintage Ariens 832 snow blower. The impeller kit is working great and works like a char...
Tuesday, September 23, 2014

Chrysler Virtual Auto Factory Tour Web Site

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The SapientNitro Creative team helped launch the new 2015 Chrysler 200 Factory Tour web site . A Factory Manufacturing page created by ou...
Friday, January 31, 2014

Apple iPad X-ray view of "The Fighting Heart of the Jeep"

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John Howard 1944 Saturday Evening Post "The Fighting Heart of the Jeep" , a photo by ThisOldJeepDotCom on Flickr. John Howard ...
Friday, January 10, 2014

Brand Stewardship in Action

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If you've been tracking the success of A&E's Duck Dynasty show - you've seen it has had a rapid rise in popularity. The re...
Thursday, August 22, 2013

Pete Rose - soft heart for Jeep 4x4s

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Came across this 1978 article from Jeep News about Pete Rose and his gifting of 10 Jeep CJ's to his friends on the Cincinnati Reds. It w...
Monday, July 15, 2013

The Marauder - Great Review by Top Gear

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Wednesday, June 12, 2013

The King of Jeep Grand Wagoneers

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  I wrote an article and took photos of Leon Miller aka " The Wagonmaster " back in 2000 for the Jeep News Magazine. He warmly g...
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About Me

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Lee Ekstrom
Love my job as Creative Director at Publicis - Razorfish. I am the lead product specialist for the Jeep brand. Note: The views expressed in this blog are my personal views and they do not represent the views or opinions of Stellantis in any way.
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