This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Friday, April 3, 2009
Gang Signs in Advertising
Where do you draw the line with gang signs and advertising? You can find some kind of symbol in almost any advertising using a hand. Take the successful Jeep Patriot campaign - a woman playfully pinches a wolf and drops it into her friends canoe. One could say that the pinch sign (see # 8 below) is used by some obscure gang somewhere that doesn't really matter. Should that gang sign limit creativity and stifle the Jeep campaign with its pinch the wolf theme? Of course not.
Some obscure gang somewhere... that sign in the worldwide symbol for Crip. Might you have heard of them?
ReplyDeleteYes I have - and you're right ... the Crip gang is not obscure. Even if it is the gang symbol of the Crips - should the Jeep brand steer clear from using any hand gesture that resembles their sign?
ReplyDeleteoh mr anonymous, i think lee was being a little sarcastic.
ReplyDelete