Friday, April 3, 2009

Gang Signs in Advertising

Where do you draw the line with gang signs and advertising? You can find some kind of symbol in almost any advertising using a hand. Take the successful Jeep Patriot campaign - a woman playfully pinches a wolf and drops it into her friends canoe. One could say that the pinch sign (see # 8 below) is used by some obscure gang somewhere that doesn't really matter. Should that gang sign limit creativity and stifle the Jeep campaign with its pinch the wolf theme? Of course not.

3 comments:

  1. Anonymous10/01/2010

    Some obscure gang somewhere... that sign in the worldwide symbol for Crip. Might you have heard of them?

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  2. Yes I have - and you're right ... the Crip gang is not obscure. Even if it is the gang symbol of the Crips - should the Jeep brand steer clear from using any hand gesture that resembles their sign?

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  3. Anonymous7/27/2012

    oh mr anonymous, i think lee was being a little sarcastic.

    ReplyDelete