Showing posts with label Signology. Show all posts
Showing posts with label Signology. Show all posts

Friday, April 3, 2009

Gang Signs in Advertising

Where do you draw the line with gang signs and advertising? You can find some kind of symbol in almost any advertising using a hand. Take the successful Jeep Patriot campaign - a woman playfully pinches a wolf and drops it into her friends canoe. One could say that the pinch sign (see # 8 below) is used by some obscure gang somewhere that doesn't really matter. Should that gang sign limit creativity and stifle the Jeep campaign with its pinch the wolf theme? Of course not.