Now we're clear that Jeep CJ-5's are girls with multiple personalities (at least multiple voices): Not a bird. Not a plane. But a new thrill under the sun - 4-wheel drive fun-mobiling. At first glance, that same familiar profile, but underneath that super-stripe stands a baby brute with the guts to go where others fear to tread. Super Jeep is all guts from the brawny suspension to the heavy-duty axle - an open-end design that can turn in just 32.9 ft. And special color treatment on the front and rear seats, the roll bar's saying "go!" and the 258 six answers "r-r-i-i-ght!"" Oversize L78 x 15 Polyglas white wall tires are included along with those black rubber lip extensions on the fenders. Plus chrome front bumper and safety rail for your more easily flustered passengers. She's available in all kinds of color combinations and lots of extra goodies. So don't just sit there, hit the trail in a gen-u-ine Super Jeep Toughest 4-letter word on wheels.
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Friday, April 8, 2011
1973 Super Jeep Advertisement
Now we're clear that Jeep CJ-5's are girls with multiple personalities (at least multiple voices): Not a bird. Not a plane. But a new thrill under the sun - 4-wheel drive fun-mobiling. At first glance, that same familiar profile, but underneath that super-stripe stands a baby brute with the guts to go where others fear to tread. Super Jeep is all guts from the brawny suspension to the heavy-duty axle - an open-end design that can turn in just 32.9 ft. And special color treatment on the front and rear seats, the roll bar's saying "go!" and the 258 six answers "r-r-i-i-ght!"" Oversize L78 x 15 Polyglas white wall tires are included along with those black rubber lip extensions on the fenders. Plus chrome front bumper and safety rail for your more easily flustered passengers. She's available in all kinds of color combinations and lots of extra goodies. So don't just sit there, hit the trail in a gen-u-ine Super Jeep Toughest 4-letter word on wheels.
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Toughest 4-letter word on wheels