CLEVER LAND ROVER PASSPORT AD

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Typographers: Lee Aldridge, SiD
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Carl Warner
Production: Ali Power
Account Director: Glynn Euston

Coca Cola Friendship Machine - 2 for 1

Love the idea behind this Coca-Cola marketing. Check it out at YouTube. The Coca Cola Friendship machine case helped Ogilvy Argentina win Argentina Direct Agency of the Year for 2011. The idea: What if you can climb up a huge Coke machine and get 2 coke bottles for the price of one?

Boy Scout earns Eagle Rank and Hornaday Conservation Award

I'm awful proud of my son Samuel for recently earning his Eagle Scout award as well as the Hornaday Conservation award and badge. Sam was highlighted in the Clarkston News and Oxford Leader for his accomplishments. Over 250 man hours were invested by Sam and his volunteers to help rid the Shiawassee Basin Preserve of over 200 invasive Autumn Olive bushes. Many thanks to the Davisburg Rotary, Rotary sponsor Collin Walls, and Troop 192 Scoutmaster Gary Maley for all their efforts in getting Sam through this ambitious Eagle Scout Service Project.

Kudos to Phil Custodio for the nice article:September 14, 2011 - Boy Scout Sam Ekstrom took on an invasive species for his Eagle Project, removing more than 200 Autumn Olive bushes from Shiawassee Nature Preserve.

"I like the outdoors – I hate seeing wild life areas taken over by invasive species," said Ekstrom, 16, scout with Davisburg Troop 192. "It looks good – they haven't grown back."

It will take an ongoing effort to keep out the plant, which was imported to the United States from Asia in the 1800s and grows up to 40 feet high and 50 feet wide.
Collin Walls, Springfield Township supervisor and Davisburg Rotarian, suggested the project. Completed last June, the project took a lot of organizing and coordination of scouts, adults volunteers, and business donations, he said.
"It took my communications skills to a whole new level, talking to youths and adults too," Ekstrom said.

They made their own herbicide applicators out of PVC pipe, and spent two days tagging then removing the plants.
Sam Ekstrom, who lives in Springfield Township with his parents Lee and Heather Ekstrom, also received the Hornaday Conservation Award for distinguished service in natural resource conservation.
"We're proud of him," Heather said. "His dad is an Eagle – that helped motivate him. Boy Scouts are truly fabulous. They give him a lot of skills he'll be able to use his whole life."

Sam plans to stay in scouting, working for his Eagle Palm award.
His 10 years in scouting include serving as instructor, senior patrol leader, patrol leader, chaplain aide, troop guide, den chief for Pack 133 of Andersonville Elementary School, flag coordinator, and summer camp counselor at Camp Tapico in Kalkaska.
He also earned the Baden Powell Award, the first for Troop 192, for exhibiting the highest ideals of Scouting during Summer Camp. He earned 33 Merit Badges and the WEBELOS Arrow of Light.

Jeep Wrangler Call of Duty: MW3 Edition Word Search

Can you find the twenty plus Call of Duty achievements references in my Wrangler Call of Duty: MW3 Edition copy on jeep.com? Hint - check out my last post. Here's a word search to help you find key words associated with this special edition model. Not for the faint of heart - there are 111 words and acronyms (including the achievements copy) in this wicked word search.

ABS, ACE, A CLOSER ANALYSIS, ANY WORLD, AUTHENTIC, AXLES, BACK IN THE SADDLE, BADGE, BLACK, BODY ARMOR, CALL OF DUTY, CAPABILITY, CLAN, CODE, CRAWLER, CRAWL RATIO, CUSTOM INTERIOR, ELEVATE YOUR SENSES, ELITE LOGO, ENDS JUSTIFY THE MEANS, EPIC, ERM, ESC, ESC OFF, FANS, FIRST TERMER, FOG LAMPS, FOR THE RECORD, FREEDOM, FUN, GAME, GENUINE, GRIZZLED VETERAN, GROUND CONTROL, HEAVY DUTY AXLES, HERO, HOOD, HORSEPOWER, IN A JAM, IRON FIST, ITS ALL ABOUT PRESTIGE, JEEP, JEEP BRAND, JEEP WAVE, LEVEL, LIGHTFOOT, LIVE, LOCKERS, METALLIC, MOD, MOPAR, MUD TERRAIN TIRES, NEW PENTASTAR ENGINE, OFF ROAD, ORIGINAL, OWN, POWER DOME HOOD, PREVENT COLLATERAL DAMAGE, PROFESSIONAL, PURPLE HEART, RAINING PAIN, READY FOR DEPLOYMENT, REAR BUMPER, REMOVABLE DOORS, ROAD TO VICTORY, ROCK RAILS, ROCK TRAC, ROUND HEADLAMPS, RUBICON, SEARCH, SEMI GLOSS BLACK WHEELS, SEVEN SLOT GRILLE, SHOCKS, SILVER, SKIP PLATES, SLUSH MATS, SNOW, SOFT TOP, STYLE, SUN, SWAY BAR DISCONNECT, SPECIAL ELITE LOGO, SPECIAL OPS, SQUAD, STEALTH, SUNRIDER SOFT TOP, SURVIVOR, SUSPENSION, SYMBOL, TEAM, TERRAIN, TIRES, TIRE COVER (2x), THE DRAGON WITHIN, THE SETTING OF THE SUN, TORQUE, TOUGH, TOWING, TRACTION, TRAIL RATED, TROPHY, TRUE, TRU LOK ELECTRONIC LOCKERS, UNLIMITED, UP CLOSE AND PERSONAL, VETERAN, WAVE, WINCH READY, WRANGLER, WRANGLER RUBICON

Jeep Wrangler Call of Duty: MW3 Edition

Recently wrote copy for the new 2012 Jeep Wrangler Call of Duty: MW3 Edition on jeep.com (note: "toughest vehicle in the world" headline was supplied). Keeping with the Call of Duty game-theme, I incorporated over 20 achievement/trophy phrases into the headlines and body copy. This helped raise key word and search awareness as well as give an authentic tone to this hard-core special edition Wrangler.