Jeep Cherokee CRD Ad for Italian Market

Jeep Cherokee CRD Ad for Italian Market, a photo by lee.ekstrom on Flickr.

Ad designed for 2005 launch of the Jeep Cherokee CRD. The Cherokee (named Liberty in the United States) had an available 2.8L CRD engine. The print ad was created by the Pentamark agency in Rome Italy for the Italian market. The theme was "The Wild Side of Life."

Jeep Brand Start/Stop Fuel Efficiency Technology

Jeep Wrangler Sport BUX International, a photo by lee.ekstrom on Flickr.

Opt for the uber-cool Turbo Diesel on the Jeep Wrangler and you get some cutting-edge technology for 2012. The new CRD engine comes equipped with Start/Stop technology - the first application of this technology on a Jeep vehicle.

With Stop/Start, the diesel engine is shut off when the vehicle is stopped, the shift gear is in Neutral, and the clutch is released. The engine then restarts automatically when the clutch pedal is depressed. Drivers can deactivate the technology via a button on the dashboard, and an icon displays in the instrument panel to indicate the Stop/Start status.

An upgraded starter and alternator improve durability, and a DC/DC power converter maintains electronic feature functionality while the vehicle is stopped.

Stop/Start technology improves fuel efficiency and reduces CO2 emissions by managing the amount of time the engine runs.

Fuel economy is improved by up to 13-percent, and CO2 emissions are reduced by up to 14-percent.

Love to see this technology come to the states.

Photo courtesy of Autoviva.

2005 Jeep Gladiator Brochure

2005 Jeep Gladiator Brochure 1 of 2
Originally uploaded by lee.ekstrom

The 2005 Jeep Gladiator Concept Vehicle seems to be making its way back in the press again. In January, Chrysler Group CEO Sergio Marchionne said the Jeep brand would be releasing a "multipurpose" vehicle that will have a pickup-like bed in the back. That kind of jives with this flyer.

My art director partner, Dennis Outlaw and I created this 2005 Auto Show Brochure when we worked at BBDO Detroit on the Jeep Creative team.

SO UNIQUE, IT DEMANDED A CATEGORY ALL ITS OWN.
When we produced this flyer in 2005, we were tasked to keep the Gladiator out of the truck category - ultimately calling it a "Flexible Utility Truck."Thankfully this last line may hold true:

This authentic statement of Jeep brand heritage is but a glimpse of the direction the brand could go in the near future.

No comment on the word "near." The Gladiator Concept Vehicle relied heavily on the Wrangler front grille. An integrated front recovery winch was a nice touch. We'll have to see how closely it lines up with the real thing once it launches later this year.
The new multipurpose exotic Jeep (sort-of pick-truck) 4x4 will most likely be sold internationally as well.Copy from the flyer:

A category all its own - the Jeep® Gladiator concept vehicle is the first "Flexible Utility Truck," a mid-size alternate with a max-size appetite for more. Go ahead, get a second helping. With Gladiator's expandable bed you can stretch from 5'8" to 6'8" to 8'11" in a matter of minutes. You never know when an extra foot of truck-bed space will come in handy. A dent-resistant Durabed Bedliner and multiple tie-down help tether gear should you be trailering an F5 twister.

A trick driver-side rear-seat access hatch allows for easy retrieval of stowed gear. Under the side-mounted spare is a bottle jack stored in a military-style watertight box.

Peel back the canvas top partially, or remove it completely, for a huge sky/moon/star roof. Hauling a 4'x8' drywall in a mid-size? Sure! Gladiator's rear-seat stows away beneath the truck bed, and a slide-down rear glass and lowered tailgate instantly reward the user with over 8'11" of bragging rights.

Key Features of the Jeep Gladiator Concept Vehicle:

• Powerful 2.8L I-4 Turbo Diesel engine (295 lb-ft of torque / 163 hp)
• Heavy-duty 6-speed manual transmission
• Trail Rated® Capability
• Proven Command-Trac® 4x4 system
• Exposed hood latches / door handles
• Armour Green Metallic paint
• Integrated front recovery winch
• Goodyear 265/75R18 (33-inch tall) tires
• 18x8-inch cast-aluminum polished wheels
• Super-tough front / rear solid axles
• Suspension: 4-link front coil and 5-link rear with dual coils (includes separate ride and load coils)
• Bed length - 5'8"
• Midgate forward - 6'8"
• Expanded with tailgate down (min) - 8'11"
• Open fenders / extra-wide rear fenders
• Passenger-side rear door (opens a full 180 degrees)

The strategically placed side-mounted spare tire is all about utility, ultimate use of rear bed space, and uber coolness.

Copy: Lee Ekstrom
Art Direction: Dennis Outlaw
Agency: BBDO-Detroit