Great all-weather advertisement for the 1980 Jeep CJ-7 Renegade. Just as true today as it was then. I love the "it has weathered passing styles..." line. Trends tend to lead to forgotten brands. Fads fade over time. You can be confident that the Jeep brand's iconic, purpose-built style will adventure on. A timeless classic.
Copy:
A legend must weather many storms.
Let it snow. Let it drift. Let it sleet. Let the streets go unplowed and let the faint of spirit stay locked behind garage doors till spring thaw.
The storms of winter matter little to the legendary Jeep CJ. It has been plowing snow, getting kids to school, taking skiers to the slopes and weathering storms for more than a quarter of a century. Dress it for work with plow and winch or dress it for play with ski rack and Tracker radials - history's most famous 4-wheeler will get you through in heart warming comfort.
There's room for four. The options of a weather-tight hardtop, high-back soft buckets, carpeting and stereo sound. And something you'll appreciate every time you drive: the highest gas mileage of any 4-wheeler made in America.
The most important thing Jeep CJ can give any driver, though, is a feeling of confidence. Not just because it's been weathering storms longer than a lot of vehicles have even existed. But because it has weathered passing styles for just as long. That's the confidence of owning a legend.
Showing posts with label Style. Show all posts
Showing posts with label Style. Show all posts
Friday, November 18, 2011
Jeep CJ-7 All-Weather Advertisement
Monday, January 25, 2010
Let the takeover begin
If the Chinese business man Wang Chuanfu's goal is to lull us to sleep - he has succeeded. The styling is mundane and lackluster. But beware - under the hood of this dragon is Wang's deep desire to be China's top automaker by 2015. He plans on being #1 in the world by 2025. Unreasonable? Think again.
Build Your Dream (BYD) sold 450,000 vehicles in 2009 alone. China is pushing hard to "Go inland." That is - to sell in China first - then conquer the foreign lands. Vehicle sales are skyrocketing - The China Association of Automobile Manufacturers reported auto sales in second (41%) and third-tier (51%) cities surged for the first 9 months of 2009. Once fortified in China - watch out for the U.S. takeover.
BYD's display didn't have singers, dancers or any showstopping entertainment. But if there were one company to take note of this year - it is BYD. Sure they have to learn our culture and cater to our style and American needs (like large cupholders). But good design can be acquired as seen by Hyundai - when they hired Joel Piaskowski. In fact, Piaskowski was wooed away from Hyundai to Mercedes early last year.
BYD is the largest supplier of cell phone batteries in the world. Combine the worldly know-how with visionaries like Warren Buffet, who recently made a 10% investment in the nascent company and you can just see a glimmer of what's to come. When electric turns the corner in the states, BYD will be there.
There might even be an electric vehicle for sale by the end of 2010. With up to 205 miles between charges, and torque that rivals a Ford F-150 pickup truck, the e6 may have just enough performance for American's to overlook the dull appearance. Time will tell.
Build Your Dream (BYD) sold 450,000 vehicles in 2009 alone. China is pushing hard to "Go inland." That is - to sell in China first - then conquer the foreign lands. Vehicle sales are skyrocketing - The China Association of Automobile Manufacturers reported auto sales in second (41%) and third-tier (51%) cities surged for the first 9 months of 2009. Once fortified in China - watch out for the U.S. takeover.
BYD's display didn't have singers, dancers or any showstopping entertainment. But if there were one company to take note of this year - it is BYD. Sure they have to learn our culture and cater to our style and American needs (like large cupholders). But good design can be acquired as seen by Hyundai - when they hired Joel Piaskowski. In fact, Piaskowski was wooed away from Hyundai to Mercedes early last year.
BYD is the largest supplier of cell phone batteries in the world. Combine the worldly know-how with visionaries like Warren Buffet, who recently made a 10% investment in the nascent company and you can just see a glimmer of what's to come. When electric turns the corner in the states, BYD will be there.
There might even be an electric vehicle for sale by the end of 2010. With up to 205 miles between charges, and torque that rivals a Ford F-150 pickup truck, the e6 may have just enough performance for American's to overlook the dull appearance. Time will tell.
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