This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Monday, February 7, 2011
VW Black Beetle YouTube Take Over
Liked the VW XLV super bowl ad. But the YouTube take-over at youtube.com/blackbeetle will create even more buzz. The damn thing gone wild (bam-a-lam). VW's racing-striped Black Beetle knocks dirt and bombastically bam-ba-lam's the foundation of Youtube as it races to knock the user interface silly to Jon Spencer Blues Explosion's cover of Ram Jam's infectious "Black Betty." Nice one-two punch.