This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
I appreciate Nissan in their “throw away the rule book” innovation applied to their DeltaWing racing car. The concept of the car is to half the aerodynamic drag, half the power, half the mass, half the fuel consumption, half the tire consumption, and still achieving the performance of our competitors. Technology gains from endurance racing the 24 hours at LeMans are said to translate into real-world benefits to the Nissan engine program. According to Ben Bowlby, Nissan DeltaWing Chief Technology Officer, "it’s about guilt-free high-performance motoring.” The industry is all about efficiency, but do we really need to move in this direction? So we can sleep at night?
