In June 1940, with World War II on the horizon, the U.S. Army solicited bids from 135 automakers for a 1/4 ton “light reconnaissance vehicle” tailored to Army specifications. Only three companies responded – Bantam, Willys, and Ford – but, within a year’s time they collectively produced the template for the vehicle known worldwide as the “jeep.”
Willys-Overland delivered the prototype “Quad” (named for the 4WD system it featured), to the U.S. Army on Armistice Day (Veteran’s Day), November 11, 1940. The design was completed in a remarkable 75 days.
Only two prototypes were made.
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label Light Reconnaissance Vehicle. Show all posts
Showing posts with label Light Reconnaissance Vehicle. Show all posts
Friday, May 27, 2011
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