The Wrangler and Wrangler Unlimited sales are going through the Sunrider® soft top roof. That's all relative today, but sales are brisk according to
forbes.com. Wrangler sales are up 28.1% compared to 2008. And they're bound to get better this spring. While Wrangler may not be included in lists of top-10 convertibles - it has every right to be. Wrangler isn't classified as a convertible, but everyone knows the wind-in-your-hair freedom that can only come with the top down while four-wheeling. And no other vehicle in America has a fold-down front windshield.
This past year we upgraded the
jeep.com Web site to include many of these "only-in-a-Wrangler" features. As the Senior Copywriter and lead Jeep content manager I worked with our multi-talented creative team to bolster up the original 4x4 freedom machine's presence on-line. We added loads of content about the
removable doors,
Sunrider® Soft Top and Freedom Top three-piece modular hardtop,
Mopar® accessories, and much more.
The
Trail Rated®,
Rubicon, and
off-road performance sections were beefed as well. The Jeep team did a marvelous job of conveying the freedom that can only be had in a Wrangler 4x4. Our clients were elated and sales have continued to rise despite the economic doldrum.
Compare that with the Toyota FJ. According to
forbes.com sales have tanked 55 % compared to 2008.
'Nuff said.
Hugh Barton of Glue Audio sent this short animation to Dante Nagy, our art buyer at Organic. Glue worked with Santa Monica based King and Country to create a vibrant other-world, where a tired old Fiat 500 is rejuvenated and given new life. 
I enjoyed looking at the boards almost as much as the finished product. Click here and enjoy a HQ version of "The Ride."
