This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label Toyota Hybrid Concept. Show all posts
Showing posts with label Toyota Hybrid Concept. Show all posts
Thursday, February 25, 2010
Toyota FT-CH Concept Car
Toyota's Hybrid Concept vehicle debuted at the 2010 North American International Show in Detroit, Michigan. Toyota is gunning for a price-point lower than the Prius to lure a younger, hipper audience. The dedicated compact hybrid will be aimed primarily for the urban environment. Drop the wheels, replace the interior floor mats, fix the drive-by-wire electronics and it might actually sell.
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