This sketch is more of a "what could be" than a concept vehicle. The Renegade debuted at the 2011 Easter Jeep Week in Moab, Utah.
The Renegade features foglamps, fancy wheels, wicked black and red interior, chrome fuel filler cap and obligatory Renegade hood decal. I like the hood power bulge and bull bar as well.
Nice tribute the the venerable Renegade name.
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Friday, July 15, 2011
Jeep Wrangler Pork Chop
LEAN AND MEAN
The Jeep Wrangler Pork Chop vehicle was introduced at the 2011 Jeep Easter Week in Moab, Utah. This sketch by Kyle Evans was used to help guide the design process. Interesting name - I like the vertical stripe - kind of reminds me of the 1971 Hurst Jeepster.
Mopar engineers cut the fat and lost nearly 850 pounds by dropping the doors, liftgate and bumpers. The Pork Chop name comes from this major trimming of JK.
The hood weighs a measly 8 pounds thanks to the carbon fiber and aluminum mashup. Who needs carpet - certainly not Pork Chop!
Interior designers gave the nod to the sporty Sparco Chrono Road bucket seats.
Off-Road Features Include:
* Custom roll cage
* Aluminum cold air intake
* Long-tube headers leading to a dual-exhaust with integrated H-pipe
* Bilstein two-inch shock setup
* TeraFlex air bumps
* 35-inch Mickey Thompson Baja Claw radials
* 17X8 E-T Vintage V wheels
* Dynatrac ProRock 44 front and rear axles with 4.88 gears
* ARB air lockers
* Aluminum differential covers
Now where's the applesauce?
The Jeep Wrangler Pork Chop vehicle was introduced at the 2011 Jeep Easter Week in Moab, Utah. This sketch by Kyle Evans was used to help guide the design process. Interesting name - I like the vertical stripe - kind of reminds me of the 1971 Hurst Jeepster.
Mopar engineers cut the fat and lost nearly 850 pounds by dropping the doors, liftgate and bumpers. The Pork Chop name comes from this major trimming of JK.
The hood weighs a measly 8 pounds thanks to the carbon fiber and aluminum mashup. Who needs carpet - certainly not Pork Chop!
Interior designers gave the nod to the sporty Sparco Chrono Road bucket seats.
Off-Road Features Include:
* Custom roll cage
* Aluminum cold air intake
* Long-tube headers leading to a dual-exhaust with integrated H-pipe
* Bilstein two-inch shock setup
* TeraFlex air bumps
* 35-inch Mickey Thompson Baja Claw radials
* 17X8 E-T Vintage V wheels
* Dynatrac ProRock 44 front and rear axles with 4.88 gears
* ARB air lockers
* Aluminum differential covers
Now where's the applesauce?
Friday, June 24, 2011
1942 Jeep CJ-2A Hot Wheels Art

Love this piece of art from Hot Wheels.
This Custom 1942 Jeep CJ-2A featured a roll bar, a parachute, a blown V8 engine, and rear paddle tires. According to Hot Wheels this Jeep® 4x4 "eats up the competition like a ham sandwich."
Labels:
1942,
2009,
Art,
CJ-2A,
Customize,
Hot Wheels,
Jeep CJ-2A,
N4030,
Series Number 27,
Toy
M38 Jeep Altar
Image: Col. R.A. Skeehan
Monday, June 6, 2011
Schande auf Audi


No subtlety here. It's a total rip off. Guess imitation is the sincerest form of flattery. Same riff, same imagery, same angles. Audi says the video is not an ad? Good luck in court.
UPDATE: Audi has gracefully admitted its error and settled with Detroit rapper, Eminem over the sound-alike track used in this Audi A6 Avant video. The offending track was created from an unauthorized sample of Eminem's Oscar award winning "Lose Yourself" song used in the Chrysler 200 commercial. One of the terms of the out-of-court agreement was that Audi would support specific Detroit-area charities.
Friday, May 27, 2011
Willys Quad Capitol Steps
Contrary to popular belief, the name “jeep” does not derive from “general purpose.” The name likely combined two elements. The first was the extraordinary “Eugene the Jeep” character from the Popeye comic strip. Able to do extraordinary things, and do anything. The second came from military slang for any unproven piece of military hardware, human or mechanical. In early 1941, Willys-Overland staged a press event in Washington D.C., having the Quad drive up the Capitol steps. Irving “Red” Hausmann, a test driver on the Willys development team had heard soldiers referring to the Quad as a “jeep.” Katherine Hillyer, a reporter from the Washington Daily News picked up Red’s usage of the term “jeep” and printed the headline “Jeep creeps up Capital steps” — forever fixing the name in public awareness.
1940 Jeep Willys Quad
In June 1940, with World War II on the horizon, the U.S. Army solicited bids from 135 automakers for a 1/4 ton “light reconnaissance vehicle” tailored to Army specifications. Only three companies responded – Bantam, Willys, and Ford – but, within a year’s time they collectively produced the template for the vehicle known worldwide as the “jeep.”
Willys-Overland delivered the prototype “Quad” (named for the 4WD system it featured), to the U.S. Army on Armistice Day (Veteran’s Day), November 11, 1940. The design was completed in a remarkable 75 days.
Only two prototypes were made.
Willys-Overland delivered the prototype “Quad” (named for the 4WD system it featured), to the U.S. Army on Armistice Day (Veteran’s Day), November 11, 1940. The design was completed in a remarkable 75 days.
Only two prototypes were made.
Labels:
1940,
Armistice Day,
Historical,
History,
Image,
Jeep,
Jeep Birthday,
Light Reconnaissance Vehicle,
November 11,
Origin,
Photo,
Quad,
US Army,
Veteran's Day,
Willys,
Willys Quad,
World War II
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