Jeep Brand History iPad App

The Jeep brand just launched a new free iPad app on iTunes. This app was an extension of the Jeep Touch Screen Display that our SapientNitro team put together to celebrate the 70th Anniversary of the Jeep brand.

I had to shorten some of the copy to fit, but it's almost the same copy throughout. Great execution with nice touches by Art Director Extraordinaire, David Fasullo.

The app lets consumers explore photos and copy of
Jeep vehicles from the past seven decades, including the Willys MB - the original 4x4 freedom machine.

You can download the app at the iTunes store. If you like what you see, give a good rating and leave a nice comment at the iTunes store.

Mortgaging the Future of our Kids

A CNN commentary by Mark Sanford revealed some interesting information about the Stimulus bill:

"As for the jobs created in the short-term, what's the cost? The Heritage Foundation crunched the president's own numbers and came up with this startling figure: for every single job the bill creates, American taxpayers will spend $223,000."

That kind of ROI wouldn't fly in any real-world business sector. I don't know why our government should be held to a different measure of success. Mark closed his argument with this poignant statement:

"The president's stimulus represents the largest and most invasive economic action in our government's history. For a relatively small number of short-term jobs, this administration and this Congress are poised to mortgage the economic future of my four boys and the millions of young Americans just like them. To me, that's simply not a morally acceptable outcome."

What do you think?