Showing posts with label Jeep History. Show all posts
Showing posts with label Jeep History. Show all posts

Monday, May 6, 2013

1978 Jeep Expedition of the Americas - Jeep Song


The 1978 Jeep Expedition of the Americas was an ambitious 21,000 mile trip from the southern tip of South America to uppermost tip of Alaska. Mark Smith and his team of partners took stock Jeep CJ-7 and Wagoneers to accomplish this feat. But why did they do it? They were not sponsored by any company and put up their own money for the expedition. A five month excursion. The resounding message in this clip was "for the thrill of it." They put their Yankee ingenuity and Jeep equipment to the test, especially when crossing the wild Darien Gap. These explorers did it so they could enjoy the adventure for its own sake. They did it all for the pure joy and adventure of just doing it.

A song at the 16:14 mark carries the message though of this amazing adventure:

There’s a spot that finds its way
into a special kind of man
that lights a fire deep in his soul
that tells him “yes you can.”

He can get out from behind his desk
And go try something new
Driving up the side of the world
Is just the thing to do.

Cause he’s driven by a dream
A rainbow is his guide
He get’s his strength from mother earth
And a billion starry lights

He’s driven by a dream
Crossing rivers, climbing trees
To turn the heartaches and the joys
Into treasured … memories.

This spark becomes a torch
And is passed from man to man
You can see it in their faces
As they go lend a hand

Each step makes him taller
And fills his heart with pride
When your driving up the side of the world
You take it all in stride

Wednesday, April 10, 2013

General Eisenhower Jeep France

Four Stars for General Eisenhower. Enjoying a light moment in his private Jeep Willys MB in France. I retouched the dust from the General's face and cleaned up the image. Deserved a little love.

Tuesday, February 26, 2013

Jeep Willys MB Water Fording Kit

Sometimes I visit eBay to see what Jeep items folks out there are putting up for sale. This gem came up from someone in the Toledo area. It's the original artwork used for the Willys MB Water Fording Kit. Thankfully the shots were of decent quality as I was able to clean up the image and fill in the frayed edges and soiling.

An unmodified Willys MB was able to water ford about 21 inches of water before the transfer case vents and fuel pump have issues. Troops in the field were modifying their Jeep 4x4s to survive deep water in their beach landings. This included sealing the distributor and ignition system, and adding an intake snorkel and extending the exhaust system among other things. Willys-Overland engineers were tasked with coming up with a kit to distribute to the troops.

This is just one example of the many ways the Willys MB Jeep 4x4 was modified for use in the field during World War II.

Saturday, December 24, 2011

Jeep WWII Synthetic Tires Ad

Natural rubber was the preferred material for tire manufacturer prior to World War II. It was cheaper and readily available. While some of the naturally occurring rubber came from Africa, Central and South America - the bulk of it came from Southeast Asia (especially the Netherlands East Indies). This of course caused a problem as Japan controlled much of Southeast Asia in their expansion efforts.

Jeep vehicles and other military vehicles would be stopped in their tracks without a substitute for natural rubber in their tires. Planes, trucks and Jeep 4x4s all depended upon rubber to keep the War machine moving.

Synthetic rubber wasn't new technology, it was typically a mixture of oil, natural gas, coal, acetylene, and other items. But it was expensive.

B.F. Goodrich Company, with the help of scientist Waldo Semon, developed an cost-effective synthetic rubber call Ameripol in 1940.

The first synthetic tire was unveiled to the U.S. public by B.F. Goodrich on June 4, 1940, eighteen months before Pearl Harbor. More than half of the tire was synthetic, but was 1/3 more expensive.

The U.S. Government launched a major campaign (some of which was top secret) to help improve synthetic rubber production lower costs. The nations technical powerhouses came together during the war to produce a general purpose synthetic rubber known as GR-S (Government Rubber-Styrene), on a massive scale.

With the fear of losing the war at their hands, America's scientists, university research laboratories, and the petrochemical industry industry collaborated to produce almost a million tons of high-quality synthetic rubber in 18 months. Many called it an industrial and scientific miracle. Annual production increased from an annual output of 231 tons of general purpose rubber in 1941 to over 70,000 tons a month in 1945!

Tennessee Eastman began manufacturing hydroquinone (a photographic developer) for the war effort when it was found it helped keep synthetic rubber from becoming gummy.

Goodyear Tire and Rubber Company and Firestone Tire and Rubber Company were instrumental in furthering the development of synthetic rubber products during World War II. According to the book World War II 1935-1945, the War Production Board ordered the construction of 50 synthetic rubber factories.

According to the book, The Magic City - Unemployment in a working-class community, "The government spent millions of dollars to build factories to produce synthetic rubber, which was then sold cheaply to companies making essential war material. After the war ended, Harvey Firestone, who was eager to preserve "free enterprise," spoke out strongly and successfully against government operation of these plants (Lief 1951:354).

Tuesday, November 29, 2011

General Eisenhower in a Jeep 4x4

Dwight Eisenhower smiling in his Willys MB Jeep 4x4.General Bradley is in the back seat chuckling about something.

Image courtesy of PhotosNormandie and National Archives and Administration Records (NARA).

Photo taken on July 4, 1944 in an apple orchard located in Haunville, France.

Monday, November 28, 2011

Generals in a Jeep

General Douglas MacArthur was as big as any rock star in his olive drab five-star uniform. He felt he was destined by God to hold his military position.

General MacArthur led the United Nations Command in the Korean War from 1950 to 1951. Eight days after this image was taken, MacArthur was removed from this command by President Harry S. Truman. MacArthur had voiced to the press his critical opinion of President Truman's limited-war strategy.

MacArthur served in the military for 52 years.

From left to right in the M38: Lt. Gen. Matthew Ridgeway; Maj. Gen. Doyle Hickey; and Gen. Douglas MacArthur, Commander in Chief of U.N. Forces in Korea. The specially modified Jeep 4x4 has a bar allowing General MacArthur to stand as he inspected the troops at the command post in Yang Yang, Korea.

The post was roughly 15 miles north of the 38th parallel, April 3, 1951.

Courtesy of Grigg, U.S. Army. National Archives and Records Administration.

NARA FILE #: 111-SC-365348.

WAR & CONFLICT BOOK #: 1376

Creative Commons image: cleared for public release. This image is generally considered in the public domain. Not for commercial use.

Courtesy of U.S. Army Korea - Installation Management Command.

Friday, November 25, 2011

Jeep Transporting Wounded Soldier

Bullet holes in the windshield of this Jeep are a testament to the faithful service of the Medics of the 84th Division as they evacuate wounded soldiers in their makeshift Jeep ambulance.

The Medics are carrying two soldiers wrapped up in blankets to keep them warm in the frigid cold. The litters are strapped to a makeshift frame attached to the flat-hooded Jeep 4x4.

This Jeep caravan was part of the 1st Battalion, 334th Infantry Regiment. Image was taken on January 9th, 1945.

Thanks to Kathleen for posting this Creative Commons image from the Otis Historical Archives in the National Museum of Health and Medicine.

Medics in Jeep Ambulance

Medics in Jeep Ambulance by lee.ekstrom
Medics in Jeep Ambulance, a photo by lee.ekstrom on Flickr.
I'm thankful for the many soldiers that put themselves in harms way for the sakes of others. For those who risk their lives for our freedom.

The versatile Jeep with its flat hood and 4WD traction served as a perfect makeshift ambulance for Medics bringing injured soldiers back from the front lines.

Medics of the 84th Division bring casualties back on their Jeep, near Samres, Belgium. They were part of the 1st Battalion 334th Infantry Regiment. Image was taken January 13, 1945.

Thanks to Kathleen for posting this Creative Commons image from the Otis Historical Archives in the National Museum of Health and Medicine.

Jeep CJ-3A Brush Fire PR image

You can see the power cord for the chain saw coming over the shoulder of the guy in the white fire coat. This image was from a public relations photo op to highlight the benefits of the CJ-3A for forestry and brush fire purposes. The shot was taken in 1949 and was included in a press release from Willys-Overland Motors.

The caption read: With the forest fires now completely under control, the forester with walkie-talkie on right reports on mopping up operations while a Jeep-powered chain saw is used to cut a burning log. The Jeep will drag unburned logs across a fire lane as water crews extinguish the lat spark in the burned-out area.

Brush Fire Jeep CJ-3A in Action

Great shot - love the 4 Wheel Drive callout on the back of the CJ-3A. The Jeep CJ-3A, with it versatile power take off (pto), was promoted for service in a variety of arenas. This press release was highlighting the benefits of a Jeep 4x4 in forestry to help with fire suppression. The pto was used to power up a chain saw and help drag felled trees away from the burn zone. This image was taken in 1949 and distributed by the Willys-Overland Motors company of Toledo, Ohio.

The caption read: Danger of crown fires, dread of forest fire-fighters, is averted as burning snags are felled in the fire area. With speed the vital factor in keeping the fire small and damage slight, a chain saw, operated by the power of the Jeep engine, is used in cutting down the trees.

Wednesday, October 5, 2011


Nice article on Hemmings blog about the Jeep Wide-Trac concept vehicle of the 1960's. Still has the slotted grille - but tilted down at a severe angle. Nice bit of sleuthing with the help of Jeff Lakaszcyck as well. This unique cab-forward prototype was built by Crown for the International Vehicle Investigation program.

Monday, August 1, 2011

Jeep Brand History iPad App

The Jeep brand just launched a new free iPad app on iTunes. This app was an extension of the Jeep Touch Screen Display that our SapientNitro team put together to celebrate the 70th Anniversary of the Jeep brand.

I had to shorten some of the copy to fit, but it's almost the same copy throughout. Great execution with nice touches by Art Director Extraordinaire, David Fasullo.

The app lets consumers explore photos and copy of
Jeep vehicles from the past seven decades, including the Willys MB - the original 4x4 freedom machine.

You can download the app at the iTunes store. If you like what you see, give a good rating and leave a nice comment at the iTunes store.

Wednesday, May 25, 2011

Towed Jeep Normandy 1944

Towed Jeep Normandy 1944 by lee.ekstrom
Towed Jeep Normandy 1944, a photo by lee.ekstrom on Flickr.
Jeep being towed ashore in Normandy Invasion, June 1944

A U.S. Army Jeep 4x4 (nicknamed "Dam Yankee") is towed ashore on a Normandy beach, 12 June 1944.

Note the amphibious operation breathing tube leading to the engine compartment, and the U.S. flag mounted on the windshield.

Two of the men with this vehicle appear to be African-Americans.

Wartime censors have deleted markings on the Jeep vehicle's front bumper, and an object in the right distance.

Taken by Combat Photo Unit Eight (CPU-8). Photo #: 80-G-252807

Official U.S. Navy Photograph, now in the collections of the National Archives.

Jeep assists Medal of Honor Winner

A Jeep 4x4 was instrumental in the heroic efforts of Private First Class Harold C. Agerholm, U.S. Marine Corps was posthumously awarded the Medal of Honor for his heroic efforts in single-handedly evacuating 45 casualties in an abandoned Jeep ambulance.

Agerholm tirelessly re-entered the fray in his Willys MB under heavy fire for a three hour marathon mission.

This halftone reproduction of a photograph was copied from the official publication "Medal of Honor, 1861-1949, The Navy", page 149.

Official copy reads:

"For conspicuous gallantry and intrepidity at the risk of his life above and beyond the call of duty while serving with the Fourth Battalion, Tenth Marines, SECOND Marine Division, in action against enemy Japanese forces on Saipan, Marianas Islands, 7 July 1944.

When the enemy launched a fierce, determined counterattack against our positions and overran a neighboring artillery battalion, Private First Class Agerholm immediately volunteered to assist in the efforts to check the hostile attack and evacuate our wounded.

Locating and appropriating an abandoned ambulance Jeep 4x4, he repeatedly made extremely perilous trips under heavy rifle and mortar fire and single-handledly loaded and evacuted approximately 45 casualities, working tirelessly and with utter disregard for his own safety during a gruelling period of more than 3 hours.

Despite intense, persistent enemy fire, he ran out to aid two men whom he believed to be wounded Marines but was himself mortally wounded by a Japanese sniper while carrying out his hazardous mission.

Private First Class Agerholm's brilliant initiative, great personal valor and self-sacrificing efforts in the face of almost certain death reflect the highest credit upon himself and the United States Naval Service.

He gallantly gave his life for his country."

U.S. Naval Historical Center Photograph.

BAD NEWS Jeep Dune Buggy Viet Nam

Naval Communication Station, Cam Ranh Bay, Republic of Vietnam

Commander William J. Longhi, Commanding Officer of Naval Communication Station Cam Ranh Bay, alongside the dune buggy "Bad News". Assembled by the Station's receiver site personnel, the buggy was used to patrol the area around the receiver site.
Photographed circa 1970-1971.

Photo #: NH 106469-KN (Color). Collection of Captain William J. Longhi, USN (Retired), 2009. Uploaded to Flickr by Lee Ekstrom.

U.S. Naval History and Heritage Command Photograph.

Jacklyn Lucas Medal of Honor in Jeep

Private first Class Jacklyn H. Lewis of the U.S. Marine Corps - was awarded the Medal of Honor for pulling two grenades under his body to protect his fellow soldiers.

Read more of his exploits at en.wikipedia.org/wiki/Jacklyn_H._Lucas

Jacklyn waves from the back seat of a Willys MB Jeep 4x4 as he leaves LaGuardia Airport for Nimitz Day celebrations in New York City, New York on 9 October 1945.

Photo #: NH 103870.

Collection of Fleet Admiral Chester W. Nimitz, USN.

U.S. Naval Historical Center Photograph.

Friday, April 8, 2011

1973 Super Jeep Advertisement


Now we're clear that Jeep CJ-5's are girls with multiple personalities (at least multiple voices): Not a bird. Not a plane. But a new thrill under the sun - 4-wheel drive fun-mobiling. At first glance, that same familiar profile, but underneath that super-stripe stands a baby brute with the guts to go where others fear to tread. Super Jeep is all guts from the brawny suspension to the heavy-duty axle - an open-end design that can turn in just 32.9 ft. And special color treatment on the front and rear seats, the roll bar's saying "go!" and the 258 six answers "r-r-i-i-ght!"" Oversize L78 x 15 Polyglas white wall tires are included along with those black rubber lip extensions on the fenders. Plus chrome front bumper and safety rail for your more easily flustered passengers. She's available in all kinds of color combinations and lots of extra goodies. So don't just sit there, hit the trail in a gen-u-ine Super Jeep Toughest 4-letter word on wheels.

Friday, February 11, 2011

Born For War - Ready for Peace

1945 Jeep Ad in the Saturday Evening Post

This ad was published as Willys-Overland was trying to establish a Civilian purpose for the mighty Willys MB post World War II. This transition period was important in re-introducing a new purpose for the heroic "Jeep".

The advertisement reads:


.. To millions of people all over the world “JEEP” means WILLYS ..
Famous for its outstanding performance in war, the “Jeep” has been fitted for peace, to work and serve on farms and in industry, around the world.
The “Jeep” for peace, amazing in its versatility, is fitted to do a hundred-and-one jobs for the postwar Farmer and as many more for Industry … around the clock, around the year, around the world.
It pulls, pushes or drags every type of farm implement. Doubles as a highway vehicle for a speedy trip to town, and then rounds out a full day as a mobile power plant – takes “jeep” power to the job. An ever-ready servant twenty-four hours a day, the “Jeep” for peace raises the curtain on a new conception of automotive service … ushers in a new era of mechanization for farm and industry. Get a “Jeep”!