Nice shot of the new 2012 Jeep Wrangler Unlimited Arctic. The new 3.6L V6 engine is really pushing sales through the roof. According to the Toledo Blade, the Toledo Assembly Complex is buzzing 20 hours a day, six days a week. Even at that pace, they can't keep up with orders! The iconic Wrangler has set sales records for the last five months, and new dealer orders are far surpassing all other months for the first 10 days of November.
Wrangler Unlimited has cleaned up nice with the body matching hardtop and fender flares. The more powerful and fuel efficient engine is the icing on the cake.
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label Jeep Sales. Show all posts
Showing posts with label Jeep Sales. Show all posts
Wednesday, November 23, 2011
Monday, November 21, 2011
Jeep Legends Advertisement
Classic Jeep advertisement celebrating the CJ-5 Laredo. It's no wonder the Jeep brand has stayed on track for over seven decades - the capability theme has never changed. Read the copy from 1980 with it's strong style and resale value story and it could be substituted for a JK of today.
Copy:
The legendary Jeep vehicles have been protecting forests, transporting troops, delivering mail, plowing snow, winning races and weathering storms for more than a quarter of a century. Longer than a lot of vehicles have even existed.
They've given American drivers more outward mobility, rugged performance and pure fun than any single car in history. And they've held onto their value like they've held onto their legendary design, transcending passing styles season after season, year after year.
But today's Jeep CJ is more than its famous four wheels driving into the sunset. It's the option of contoured buckets, room for four, carpeting, air conditioning, stereo ... hardtop. soft top, no top at all. And something you'll appreciate every time you drive: more miles per gallon than any 4-wheeler made in America. No other vehicle can meet your demands and desires in quite the same way.
Jeep CJ wasn't born a legend. It had to earn the respect of the world's toughest drivers, and keeps on earning it every day. On wilderness trails and unplowed streets. On the job and out on the town. That's why the legend lives on.
Copy:
The legendary Jeep vehicles have been protecting forests, transporting troops, delivering mail, plowing snow, winning races and weathering storms for more than a quarter of a century. Longer than a lot of vehicles have even existed.
They've given American drivers more outward mobility, rugged performance and pure fun than any single car in history. And they've held onto their value like they've held onto their legendary design, transcending passing styles season after season, year after year.
But today's Jeep CJ is more than its famous four wheels driving into the sunset. It's the option of contoured buckets, room for four, carpeting, air conditioning, stereo ... hardtop. soft top, no top at all. And something you'll appreciate every time you drive: more miles per gallon than any 4-wheeler made in America. No other vehicle can meet your demands and desires in quite the same way.
Jeep CJ wasn't born a legend. It had to earn the respect of the world's toughest drivers, and keeps on earning it every day. On wilderness trails and unplowed streets. On the job and out on the town. That's why the legend lives on.
Labels:
4x4,
AMC,
Jeep,
Jeep 4WD,
Jeep 4x4,
Jeep ad,
Jeep advertisement,
Jeep Brand,
Jeep branding,
Jeep CJ,
Jeep Quality,
Jeep Sales,
Jeep styling,
Laredo,
Legendary,
Legends
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