Wednesday, March 25, 2009

Mercedes Retro F-Cell Roadster Buggy

Daimler trainees (aka junior employees) have been hard at work on a legit concept called the "F-CELL Roadster." I love the idea of immersing the younger generation on alternate energy and its ins and outs. The old-timey look with its large spoked wheels is married to carbon fiber bucket seats and a drive-by-wire central joystick. The 1.2 kW powertrain has a top end speed of 15.5 mph and 217 mile range.

Do these Michelin's come with a 60K warranty?

Michelin tires has moved its sticky know-how to tennis shoes. The Research & Development lab at Michelin mated proven auto racing technology with a special Optimized Cell System that features seamless circular micro-cells for inspiring grip and optimized durability. Word is we might even see a pair on the court at the U.S. Open.

CIA at WSU

Many moons ago I worked as the Photo Editor at award-winning Wayne State University student newspaper - The South End. When securing credentials for events, staffers could proudly say we were the third largest daily newspaper in Detroit.

The South End
newspaper had a long history of rebellion against the establishment. In the late 1960's the paper had ties to the Black Panthers and the League of Revolutionary Black Workers (LRBW). One of the more prominent members of the LRBW was Ken Cockrel, father of the acting mayor of Detroit, Ken Cockrel Jr.

A few years prior to joining The South End staff the editor-in-chief Patricia Maceroni took a stand against against running advertising from branches of the U.S. military. She was fired from her position only to win it back after challenging the firing in court. Maceroni currently works as a Criminal Defense Attorney in Mount Clemens, Michigan. The paper was suddenly radical again.

My tenure at The South End newspaper was from 1987-1991 - the same years the WSU was listed in Ami Chen Mills' book "CIA Off Campus" as a college where anti-CIA actions took place. The main story at Wayne State was in the 1988-1989 time frame when roughly 200 students had a 12-day "sit-in" at the administration building protesting racist incidents that occurred on campus. Steve Herppich, the towering Photo Editor who hired me, covered most of the sit-in and thrived on the stand-off.

Robert "Rob" Lasker was the Editor-in-Chief during most of this era. He was a brilliant, understated, conscientious friend who taught me a lot about writing while at the paper. Rob loved volunteering time at WDET (at that time in the same building) and also had a nice showing on the game-show "Jeopardy." The military advertisements and CIA recruiting were a big deal then, but my memory is jaded since I was taking Army ROTC rifle and pistol classes at the University of Detroit. Perhaps my own form of rebellion as a conservative?

A recent article "Has the Intelligence Community Tamed American Colleges?" written by Isaac Eister of The South End newspaper touches on the government in colleges topic once again.

According to Eister, the Intelligence Community, or IC, is made up of the CIA, FBI, and fifteen other gov't agencies - are hoping to expand their presence at Wayne State University and other college campuses across the United States.

Ten U.S. colleges are marked for the strategic launch of the recruiting program: Wayne State University, California State University - San Bernardino, Clark Atlanta University, Florida International University, Norfolk State University, Tennessee State University, Trinity University, University of Texas - El Paso, University of Texas - Pan American and University of Washington.

Of course Wayne State is highly coveted because of its rich Middle Eastern community. WSU's program is called the Center of Academic Excellence-National Security Intelligence Studies. That's a mouthful.

Kenneth Love, Rochester Institute of Technology student and member of the National Coordinating Committee of the Campus Antiwar Network is a former Army ROTC cadet. He stated in Eister's article,
“I know students that created technology using mathematical algorithms to detect terrorist activity among radical minded students on the popular social networking website Facebook … students who created through computer science technology better programs to catch dialect on the telephones, especially Arabic.”
Advertising Age had a story, "CIA Turn to Mainstream Media for Recruiting" that highlighted the CIA is currently recruiting for its National Clandestine Service Unit. With the economy in such rough shape, it will be easier to reach out to a traditionally hard-to-reach Middle Eastern community. According to the Adage article,
"The agency has not only tried what it previously called peer-to-peer marketing by being on Facebook -- a move that was promptly met by a Facebook group called "CIA Out of Facebook" -- but its presence back on college campuses has actually gone better than expected."
The South End newspaper interviewed Vanee Vines, a spokesperson for the Office of the Director of National Intelligence about the new program. According to Vines,
"...the nation faces increasingly complex global threats. As a result, the Intelligence Community must have a work force that reflects America's diversity and has a deep understanding of global cultures; foreign languages; science, technology, engineering, math, and economics; plus other key issues."
Many of my friends work for the U.S. Government and others have multiple applications in process at TACOM and other agencies. The word is the government jobs are more stable and "economy proof." This is especially true in the Detroit metro area with its heavy dependence upon the automotive industry. If we can prevent another 9/11 by recruiting spies at WSU - bring it on.

Monday, March 23, 2009

New York Times Delivers

The Detroit Free Press is going digital, well sort of. They are cutting daily delivery of the paper to three days a week. The morning ritual of coffee and a newspaper is ruined. Irate customers are writing in declaring their loyal dog will be in a fix without a paper to retrieve.

Management at the Detroit Media Partnership are trying to shift to a digital delivery of the news. Unfortunately, even though our family is entrenched in the digital domain, the facto-o-the matter is that we still like the renewable resource of tactile paper. You can use it to train a puppy in the finer matters and it can be split into sections - comics to the kids, sports to dad, and lifestyle to the wife. I'm not going to buy a Kindle 2 device for everyone. We only have one computer and that my Freep-friends is the dilemma.

An ad posted recently that caught my eye. The New York Times must have a local zip-code driven targeted advertisement in the Free Press hinterland. The Free Press has been trying to keep loyal readers from defecting to the Oakland Press with an option of mail delivery. It worked for my uncle, but came too late for my family. We already switched allegiances to the Oakland Press (even though its parent company has filed for chapter 11 protection). Now the NYT is advertising daily delivery for $3.35 a week. I know the digital age is here ... but I still want ink on my fingers.

Mortgaging the Future of our Kids

A CNN commentary by Mark Sanford revealed some interesting information about the Stimulus bill:
"As for the jobs created in the short-term, what's the cost? The Heritage Foundation crunched the president's own numbers and came up with this startling figure: for every single job the bill creates, American taxpayers will spend $223,000."
That kind of ROI wouldn't fly in any real-world business sector. I don't know why our government should be held to a different measure of success. Mark closed his argument with this poignant statement:
"The president's stimulus represents the largest and most invasive economic action in our government's history. For a relatively small number of short-term jobs, this administration and this Congress are poised to mortgage the economic future of my four boys and the millions of young Americans just like them. To me, that's simply not a morally acceptable outcome."
What do you think?

Crisis in Context

LinkThe clear voice of infographics is better than a cacophony of eloquent experts expousing their elegant financial crisis theories. The flowchart has grown up - check out flowingdata.com for more.

http://flowingdata.com/2009/03/13/27-visualizations-and-infographics-to-understand-the-financial-crisis/#comment-25688

Tuesday, March 17, 2009

Wrangler Sales Way Up

The Wrangler and Wrangler Unlimited sales are going through the Sunrider® soft top roof. That's all relative today, but sales are brisk according to forbes.com. Wrangler sales are up 28.1% compared to 2008. And they're bound to get better this spring. While Wrangler may not be included in lists of top-10 convertibles - it has every right to be. Wrangler isn't classified as a convertible, but everyone knows the wind-in-your-hair freedom that can only come with the top down while four-wheeling. And no other vehicle in America has a fold-down front windshield.

This past year we upgraded the jeep.com Web site to include many of these "only-in-a-Wrangler" features. As the Senior Copywriter and lead Jeep content manager I worked with our multi-talented creative team to bolster up the original 4x4 freedom machine's presence on-line. We added loads of content about the removable doors, Sunrider® Soft Top and Freedom Top three-piece modular hardtop, Mopar® accessories, and much more. The Trail Rated®, Rubicon, and off-road performance sections were beefed as well. The Jeep team did a marvelous job of conveying the freedom that can only be had in a Wrangler 4x4. Our clients were elated and sales have continued to rise despite the economic doldrum.

Compare that with the Toyota FJ. According to forbes.com sales have tanked 55 % compared to 2008. 'Nuff said.