The Jeep brand won the Total Quality Award for Best Ownership Experience in 1996. It's come full circle in 2011. According to Consumer Report's the Jeep brand has the highest quality of all domestic auto manufacturers.
They also are the most improved automaker for the past year. In my opinion, the best ownership experience translates directly to high resale value. The Jeep brand has the highest resale value for all domestic brands.
Wrangler and Wrangler Unlimited were recently honored by Kelley Blue Book as having the best resale value for any SUV over a 5 year period.
To top it off, the Wrangler just won the 2012 ALG Residual Value Award for the Compact Utility Vehicle.
It all goes back to people wanting to own an original. A true American icon that doesn't go out of style. Built with pride and made to last.
Friday, November 18, 2011
Classic Jeep Quality Advertisement
