The Jeep brand won the Total Quality Award for Best Ownership Experience in 1996. It's come full circle in 2011. According to Consumer Report's the Jeep brand has the highest quality of all domestic auto manufacturers.
They also are the most improved automaker for the past year. In my opinion, the best ownership experience translates directly to high resale value. The Jeep brand has the highest resale value for all domestic brands.
Wrangler and Wrangler Unlimited were recently honored by Kelley Blue Book as having the best resale value for any SUV over a 5 year period.
To top it off, the Wrangler just won the 2012 ALG Residual Value Award for the Compact Utility Vehicle.
It all goes back to people wanting to own an original. A true American icon that doesn't go out of style. Built with pride and made to last.
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Friday, November 18, 2011
Classic Jeep Quality Advertisement
Jeep Cherokee Resale Value Ad
Vintage Jeep Cherokee (SJ) advertisement with seven key reasons to change the shape of your wagon.
The seventh reason: Resale Value is true today, just as it was with the purchase of this classic full-size Cherokee (SJ).
Kelley Blue Book just announced the 2012 awards and the Jeep Wrangler / Wrangler Unlimited came out on top. It is projected to retain 68 percent of its value after 36 months and 55 percent after five years.
This is particularly important as most new vehicle owners are averaging just over 5 years of ownership before trading in or selling on the open market.
So if you're looking for a styling vehicle that will hold it's value over the long haul - look no further than your friendly neighborhood Jeep dealer.