Vintage Jeep Cherokee (SJ) advertisement with seven key reasons to change the shape of your wagon.
The seventh reason: Resale Value is true today, just as it was with the purchase of this classic full-size Cherokee (SJ).
Kelley Blue Book just announced the 2012 awards and the Jeep Wrangler / Wrangler Unlimited came out on top. It is projected to retain 68 percent of its value after 36 months and 55 percent after five years.
This is particularly important as most new vehicle owners are averaging just over 5 years of ownership before trading in or selling on the open market.
So if you're looking for a styling vehicle that will hold it's value over the long haul - look no further than your friendly neighborhood Jeep dealer.
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label SJ. Show all posts
Showing posts with label SJ. Show all posts
Friday, November 18, 2011
Jeep Cherokee Resale Value Ad
Labels:
brand loyalty,
Cherokee,
Classic,
icon,
Jeep ad,
Jeep advertisement,
Jeep Brand,
Jeep Resale Value,
loyalty,
quality,
Resale Value,
SJ,
Vintage
Tuesday, February 22, 2011
Jeep Wagoneer Stars in Utah Ad Campaign
Jeep SJ featured in a Utah Advertisement. This ad was created by art director Brandon Knowlden for the state of Utah.
The "Life Elevated"
campaign was to highlight the four-seasons of adventure Utah had to offer. The 1979 Jeep Wagoneer was bought on Craigslist.com and was the centerpiece of the $3.2 million advertising campaign.
Reminds me a lot of the Jeep Wrangler Unlimited overloaded backpacker theme we did a while back at BBDO-Detroit.
Another similar VW ad cleverly used a competitors vehicle loaded down to show the possible benefits of their voluminous, box-shaped VW Station Wagon.
Love the line, "So every time they make a conventional station wagon, they also make a swell little ad for the Volkswagen Station Wagon.
Utah Road Trip YouTube Video by utahtourism.
Article about the campaign by automotivetraveler.com.
Brandon Knowlden Blog.

Reminds me a lot of the Jeep Wrangler Unlimited overloaded backpacker theme we did a while back at BBDO-Detroit.
Another similar VW ad cleverly used a competitors vehicle loaded down to show the possible benefits of their voluminous, box-shaped VW Station Wagon.
Love the line, "So every time they make a conventional station wagon, they also make a swell little ad for the Volkswagen Station Wagon.
Utah Road Trip YouTube Video by utahtourism.
Article about the campaign by automotivetraveler.com.
Brandon Knowlden Blog.
Labels:
Advertising,
Campaign,
Jeep,
Jeep Wagoneer,
Life Elevated,
Marketing,
SJ,
Utah,
Utah Office of Tourism
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