This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label Jeep Wagoneer. Show all posts
Showing posts with label Jeep Wagoneer. Show all posts
Wednesday, June 12, 2013
The King of Jeep Grand Wagoneers
I wrote an article and took photos of Leon Miller aka "The Wagonmaster" back in 2000 for the Jeep News Magazine. He warmly greeted me at his Kerrville Texas home and wove a wonderful story of how his love of the classic "Woody" drew him out of retirement. The last Grand Wagoneer rolled off the assembly line in 1991 and there was no replacement on the horizon that had the same qualities as this full-size Jeep 4x4. Leon was encouraged by Brooks Stevens, the chief designer of the Jeep Wagoneer, to renew low mileage models and sell these rolling works of art to discriminating buyers. Low mileage Wagoneers have been harder and harder to find but Leon's business has been going strong for the past 13 years. A testimony to his strong research skills and loyal customers - especially in the New England area. He still tries to keep his vehicles to 70,000 miles or less which is pretty amazing considering many date back to the 1970s.
Labels:
4x4,
Artistic,
Brooks Stevens,
Classic,
copywriter,
Designer,
Jeep,
Jeep News,
Jeep Wagoneer,
Kerrville,
Lee Ekstrom,
Magazine,
Photographer,
Vintage,
Wagon Master,
Wagoneer,
Wagonmaster
Tuesday, February 22, 2011
Jeep Wagoneer Stars in Utah Ad Campaign
Jeep SJ featured in a Utah Advertisement. This ad was created by art director Brandon Knowlden for the state of Utah.
The "Life Elevated"
campaign was to highlight the four-seasons of adventure Utah had to offer. The 1979 Jeep Wagoneer was bought on Craigslist.com and was the centerpiece of the $3.2 million advertising campaign.
Reminds me a lot of the Jeep Wrangler Unlimited overloaded backpacker theme we did a while back at BBDO-Detroit.
Another similar VW ad cleverly used a competitors vehicle loaded down to show the possible benefits of their voluminous, box-shaped VW Station Wagon.
Love the line, "So every time they make a conventional station wagon, they also make a swell little ad for the Volkswagen Station Wagon.
Utah Road Trip YouTube Video by utahtourism.
Article about the campaign by automotivetraveler.com.
Brandon Knowlden Blog.

Reminds me a lot of the Jeep Wrangler Unlimited overloaded backpacker theme we did a while back at BBDO-Detroit.
Another similar VW ad cleverly used a competitors vehicle loaded down to show the possible benefits of their voluminous, box-shaped VW Station Wagon.
Love the line, "So every time they make a conventional station wagon, they also make a swell little ad for the Volkswagen Station Wagon.
Utah Road Trip YouTube Video by utahtourism.
Article about the campaign by automotivetraveler.com.
Brandon Knowlden Blog.
Labels:
Advertising,
Campaign,
Jeep,
Jeep Wagoneer,
Life Elevated,
Marketing,
SJ,
Utah,
Utah Office of Tourism
Thursday, January 20, 2011
Lovin' this Wagoneer

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