The 2005 Jeep Gladiator Concept Vehicle seems to be making its way back in the press again. Jeep CEO Mike Manley showed dealers a version of this multipurpose vehicle (aka "pickup truck") at a dealer meeting in Orlando, Florida last year. Its expected that production of a Jeep exotic will begin in the third quarter of 2011, and be badged as a 2012.
My art director partner, Dennis Outlaw and I created this Auto Show Flyer/Brochure when we worked at BBDO Detroit on the Jeep Creative team.
Monday, February 28, 2011
2005 Jeep Gladiator Brochure
The 2005 Jeep Gladiator Concept Vehicle seems to be making its way back in the press again. In January, Chrysler Group CEO Sergio Marchionne said the Jeep brand would be releasing a "multipurpose" vehicle that will have a pickup-like bed in the back. That kind of jives with this flyer.
My art director partner, Dennis Outlaw and I created this 2005 Auto Show Brochure when we worked at BBDO Detroit on the Jeep Creative team.
SO UNIQUE, IT DEMANDED A CATEGORY ALL ITS OWN.
When we produced this flyer in 2005, we were tasked to keep the Gladiator out of the truck category - ultimately calling it a "Flexible Utility Truck."
Thankfully this last line may hold true:
The Gladiator Concept Vehicle relied heavily on the Wrangler front grille. An integrated front recovery winch was a nice touch. We'll have to see how closely it lines up with the real thing once it launches later this year.
The new multipurpose exotic Jeep (sort-of pick-truck) 4x4 will most likely be sold internationally as well.
Copy from the flyer:
Copy: Lee Ekstrom
Art Direction: Dennis Outlaw
Agency: BBDO-Detroit
My art director partner, Dennis Outlaw and I created this 2005 Auto Show Brochure when we worked at BBDO Detroit on the Jeep Creative team.
SO UNIQUE, IT DEMANDED A CATEGORY ALL ITS OWN.
When we produced this flyer in 2005, we were tasked to keep the Gladiator out of the truck category - ultimately calling it a "Flexible Utility Truck."
Thankfully this last line may hold true: This authentic statement of Jeep brand heritage is but a glimpse of the direction the brand could go in the near future.No comment on the word "near."
The Gladiator Concept Vehicle relied heavily on the Wrangler front grille. An integrated front recovery winch was a nice touch. We'll have to see how closely it lines up with the real thing once it launches later this year.
The new multipurpose exotic Jeep (sort-of pick-truck) 4x4 will most likely be sold internationally as well.
Copy from the flyer: A category all its own - the Jeep® Gladiator concept vehicle is the first "Flexible Utility Truck," a mid-size alternate with a max-size appetite for more. Go ahead, get a second helping. With Gladiator's expandable bed you can stretch from 5'8" to 6'8" to 8'11" in a matter of minutes. You never know when an extra foot of truck-bed space will come in handy. A dent-resistant Durabed Bedliner and multiple tie-down help tether gear should you be trailering an F5 twister.
A trick driver-side rear-seat access hatch allows for easy retrieval of stowed gear. Under the side-mounted spare is a bottle jack stored in a military-style watertight box.
Peel back the canvas top partially, or remove it completely, for a huge sky/moon/star roof. Hauling a 4'x8' drywall in a mid-size? Sure! Gladiator's rear-seat stows away beneath the truck bed, and a slide-down rear glass and lowered tailgate instantly reward the user with over 8'11" of bragging rights.
Key Features of the Jeep Gladiator Concept Vehicle:
- Powerful 2.8L I-4 Turbo Diesel engine (295 lb-ft of torque / 163 hp)
- Heavy-duty 6-speed manual transmission
- Trail Rated® Capability
- Proven Command-Trac® 4x4 system
- Exposed hood latches / door handles
- Armour Green Metallic paint
- Integrated front recovery winch
- Goodyear 265/75R18 (33-inch tall) tires
- 18x8-inch cast-aluminum polished wheels
- Super-tough front / rear solid axles
- Suspension: 4-link front coil and 5-link rear with dual coils (includes separate ride and load coils)
- Bed length - 5'8"
- Midgate forward - 6'8"
- Expanded with tailgate down (min) - 8'11"
- Open fenders / extra-wide rear fenders
- Passenger-side rear door (opens a full 180 degrees)
The strategically placed side-mounted spare tire is all about utility, ultimate use of rear bed space, and uber coolness.
Copy: Lee EkstromArt Direction: Dennis Outlaw
Agency: BBDO-Detroit
Tuesday, February 22, 2011
Jeep Wagoneer Stars in Utah Ad Campaign
Jeep SJ featured in a Utah Advertisement. This ad was created by art director Brandon Knowlden for the state of Utah.
The "Life Elevated" 
campaign was to highlight the four-seasons of adventure Utah had to offer. The 1979 Jeep Wagoneer was bought on Craigslist.com and was the centerpiece of the $3.2 million advertising campaign.
Reminds me a lot of the Jeep Wrangler Unlimited overloaded backpacker theme we did a while back at BBDO-Detroit.
Another similar VW ad cleverly used a competitors vehicle loaded down to show the possible benefits of their voluminous, box-shaped VW Station Wagon.
Love the line, "So every time they make a conventional station wagon, they also make a swell little ad for the Volkswagen Station Wagon.
Utah Road Trip YouTube Video by utahtourism.
Article about the campaign by automotivetraveler.com.
Brandon Knowlden Blog.
The "Life Elevated" 
campaign was to highlight the four-seasons of adventure Utah had to offer. The 1979 Jeep Wagoneer was bought on Craigslist.com and was the centerpiece of the $3.2 million advertising campaign.Reminds me a lot of the Jeep Wrangler Unlimited overloaded backpacker theme we did a while back at BBDO-Detroit.
Another similar VW ad cleverly used a competitors vehicle loaded down to show the possible benefits of their voluminous, box-shaped VW Station Wagon.
Love the line, "So every time they make a conventional station wagon, they also make a swell little ad for the Volkswagen Station Wagon.
Utah Road Trip YouTube Video by utahtourism.
Article about the campaign by automotivetraveler.com.
Brandon Knowlden Blog.
Tuesday, February 15, 2011
Vintage Jeep Pedal Car
Found this 1950s Hamilton Air Force Jeep Pedal Car on one of my favorite new sites: jalopyjournal. Learn more about the Jeep Pedal Cars here. I am convinced early associations through Jeep pedal cars and battery-powered Jeep Wrangler Power Wheels have lasting effects on the "I've always wanted one" phenomenon associated with the Jeep brand.
$2,000 Beer Can Jeep
You can purchase this masterpiece of Aluminum machinery for a cool $2,000 cash.
Or, buy the designs for $10 and try it yourself at home.
You'll need some other supplies as well: superglue, single edged razor blades, sharp scissors, sand paper, galvanized wire, electric cable, tiny nuts and bolts, washers, aluminum tubing, small piece of wood, and a few pins from a sewing kit.
That and a few hundred (or thousand) hours depending on skill set. Give yourself four weeks of part time work if you're an expert.
According to perfectionist artist Sandy Sanderson, choosing a can can be a tough decision.
You may want to visit the local Beer importer to get the best colors and graphics for your Beer Can Jeep.
Sandy Sanderson is a perfectionist. He recycles. He lives in Hamilton, New Zealand.
Monday, February 14, 2011
Living the Jeep Life
Harold Stephens in his new Willys Jeep 4x4 in front of the capitol in Washington, D.C. - prior to sending it overseas on his world-wide adventure.The Jeep brand has always been marketed as a vehicle that enables the driver to "Go Anywhere, Do Anything. Harold Stephens
took that spirit and lived it to the fullest. Stephens was in the Marines and stationed in China during World War II when his life-long adventure with Jeep vehicles began. He and a buddy "borrowed" a Jeep and explored along the Great Wall of China.Stephens and his bright-red Willys Jeep 4x4 traveled the globe through Southeast Asia, Iran, Afghanistan, Russia. His collective tales were sold to Argosy Magazine and later printed in his many books.
Check out Stephens website to learn more about his many adventures in his Willys Jeep 4x4.
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