Friday, April 3, 2009

Gang Signs in Advertising

Where do you draw the line with gang signs and advertising? You can find some kind of symbol in almost any advertising using a hand. Take the successful Jeep Patriot campaign - a woman playfully pinches a wolf and drops it into her friends canoe. One could say that the pinch sign (see # 8 below) is used by some obscure gang somewhere that doesn't really matter. Should that gang sign limit creativity and stifle the Jeep campaign with its pinch the wolf theme? Of course not.


  1. Anonymous10/01/2010

    Some obscure gang somewhere... that sign in the worldwide symbol for Crip. Might you have heard of them?

  2. Yes I have - and you're right ... the Crip gang is not obscure. Even if it is the gang symbol of the Crips - should the Jeep brand steer clear from using any hand gesture that resembles their sign?

  3. Anonymous7/27/2012

    oh mr anonymous, i think lee was being a little sarcastic.