Friday, April 8, 2011
Where do you draw inspiration from when in a funk for creative copy? Craigslist!
Used car sales is a tough job. Fred Flintstone would be the first in line for this sales-manager-powered 1955 Willys Jeep CJ-5.
No motor. No transfer case. No seats. No problem.
Feed Aaron Erway three square meals a day and your covered. Or, skip the sales manager bit and use it for a flower planter - for the right family or course.
Love the Craigslist all-capped copy:
CHECK THIS OUT...NO MOTOR, NO TRANS...NO TRANSFER CASE NO SEATS... .NOW THE POSITIVE...IT IS REALLY CUTE....WOULD MAKE A TERRIFIC
FLOWER PLANTER FOR THE RIGHT FAMILY.... IT IS REALLY CUTE.. THAT IS NOT PATTON POSING BY THE WAY... PATTON WAS MUCH BETTER LOOKING ...THINK LONG AND HARD AND EVENTUALLY YOU WILL FIND SOMETHING CREATIVE TO DO WITH IT...THE FELLA PRETENDING TO BE A MOTOR... WE CALL HIM AARON... AARON ERWAY.... 'IT'S YOUR WAY WITH ERWAY' WHERE ELSE CAN YOU BUY A 1955 WILLYS FOR UNDER A GRAND ? ... COFFEE IS ALWAYS ON ...
Now we're clear that Jeep CJ-5's are girls with multiple personalities (at least multiple voices): Not a bird. Not a plane. But a new thrill under the sun - 4-wheel drive fun-mobiling. At first glance, that same familiar profile, but underneath that super-stripe stands a baby brute with the guts to go where others fear to tread. Super Jeep is all guts from the brawny suspension to the heavy-duty axle - an open-end design that can turn in just 32.9 ft. And special color treatment on the front and rear seats, the roll bar's saying "go!" and the 258 six answers "r-r-i-i-ght!"" Oversize L78 x 15 Polyglas white wall tires are included along with those black rubber lip extensions on the fenders. Plus chrome front bumper and safety rail for your more easily flustered passengers. She's available in all kinds of color combinations and lots of extra goodies. So don't just sit there, hit the trail in a gen-u-ine Super Jeep Toughest 4-letter word on wheels.