Thursday, September 15, 2011
Jeep Wrangler Call of Duty: MW3 Edition
Recently wrote copy for the new 2012 Jeep Wrangler Call of Duty: MW3 Edition on jeep.com (note: "toughest vehicle in the world" headline was supplied). Keeping with the Call of Duty game-theme, I incorporated over 20 achievement/trophy phrases into the headlines and body copy. This helped raise key word and search awareness as well as give an authentic tone to this hard-core special edition Wrangler.