This truly is a Knight Rider! Chris Knight took a 25 "pixel" LED light strip and modified his Wrangler with a Cool Neon Total Control Lighting Developer’s Shield Box.
You can find the full build guide at the instructables site.
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label Wrangler. Show all posts
Showing posts with label Wrangler. Show all posts
Monday, May 20, 2013
Wednesday, November 23, 2011
2012 Jeep Wrangler Unlimited Arctic
Nice shot of the new 2012 Jeep Wrangler Unlimited Arctic. The new 3.6L V6 engine is really pushing sales through the roof. According to the Toledo Blade, the Toledo Assembly Complex is buzzing 20 hours a day, six days a week. Even at that pace, they can't keep up with orders! The iconic Wrangler has set sales records for the last five months, and new dealer orders are far surpassing all other months for the first 10 days of November.
Wrangler Unlimited has cleaned up nice with the body matching hardtop and fender flares. The more powerful and fuel efficient engine is the icing on the cake.
Wrangler Unlimited has cleaned up nice with the body matching hardtop and fender flares. The more powerful and fuel efficient engine is the icing on the cake.
Thursday, November 10, 2011
New Jeep Engine Saves Money
The new 2012 Wrangler is making waves in the media thanks in part to the outstanding 3.6L Pentastar V6 engine. Sure it has 285 hp and 260 lb-ft of torque - that 83 hp increase translates into a 26% improvement in 0-60mph acceleration. But what about fuel economy? That's improved 10% as well. What does it mean to the pocketbook?
Compare the 2011 Wrangler with its 3.8L V6 and plug in the new 2012 3.6L V6 to fueleconomy.gov and you'll find there is a substantial savings over the long haul. Look at the 5-year savings - $1,319 . . . that's not chump change. About enough to buy a nice Warn winch for your ride.
Labels:
2012 Jeep Wrangler,
Economy,
Fuel economy,
fueleconomy.gov,
government,
Jeep Brand,
Jeep Wrangler,
Mopar,
Most Popular,
MPG,
Sales,
Warn Winch,
Wrangler
Wednesday, November 9, 2011
White House Infographic Jeep Obama
Cool infographic from the White House. This is an isolated portion that uses the Jeep plant in Toledo as a Case Study to show how the automotive industry has rebounded since 2009.
The infographic shows the many different suppliers that contribute to the iconic Jeep Wrangler produced in Toledo, Ohio.
Through the first 10 months of 2011, Jeep is the fastest-growing domestic brand, with sales up 44 percent. At its current rate, Jeep will sell 413,000 units this year, the most since Chrysler's 2009 bankruptcy. But that's still well shy of 1999, when Jeep set its sales record of 554,466.
The original Willys MB "Jeep" 4x4 for World War II was produced in the now demolished Toledo South Assembly Plant. The Toledo Assembly Complex is a World Class facility that is raising Wrangler quality to new heights.
NOTE: The White House needs a proofreader - should be "Continental Structural Plastics" instead of "Conteintal Structural Plastics" for the Hardtop supplier.
You can find the full infographic in the post prior to this one.
The infographic shows the many different suppliers that contribute to the iconic Jeep Wrangler produced in Toledo, Ohio.
Through the first 10 months of 2011, Jeep is the fastest-growing domestic brand, with sales up 44 percent. At its current rate, Jeep will sell 413,000 units this year, the most since Chrysler's 2009 bankruptcy. But that's still well shy of 1999, when Jeep set its sales record of 554,466.
The original Willys MB "Jeep" 4x4 for World War II was produced in the now demolished Toledo South Assembly Plant. The Toledo Assembly Complex is a World Class facility that is raising Wrangler quality to new heights.
NOTE: The White House needs a proofreader - should be "Continental Structural Plastics" instead of "Conteintal Structural Plastics" for the Hardtop supplier.
You can find the full infographic in the post prior to this one.
Labels:
Automotive,
Buy American,
Cool Infographic,
infographics,
Jeep,
Jeep Brand,
Manufacturing,
Obama,
Plant,
Recovery,
Sales,
toledo,
Unions,
White House,
Workers,
Wrangler
Tuesday, November 8, 2011
White-House-Infographic-Jeep-Obama
An official infographic from the White House that used a Toledo Supplier Park produced Jeep Wrangler as the central theme. Seems like President Obama is taking a ride on the meteoric rise of the Jeep brand in sales and quality. I don't blame him. The Jeep brand was, is, and will always be a true American success story. Kudos to Chrysler and the workers for making the current run the best ever.
This infographic was released when President Obama visited The Toledo Assembly Complex - where they produce Jeep Wrangler, Wrangler Unlimited, Liberty and Dodge Nitro.
This infographic was released when President Obama visited The Toledo Assembly Complex - where they produce Jeep Wrangler, Wrangler Unlimited, Liberty and Dodge Nitro.
Thursday, October 20, 2011
Jeep Brand Start/Stop Fuel Efficiency Technology
Opt for the uber-cool Turbo Diesel on the Jeep Wrangler and you get some cutting-edge technology for 2012. The new CRD engine comes equipped with Start/Stop technology - the first application of this technology on a Jeep vehicle.
With Stop/Start, the diesel engine is shut off when the vehicle is stopped, the shift gear is in Neutral, and the clutch is released. The engine then restarts automatically when the clutch pedal is depressed. Drivers can deactivate the technology via a button on the dashboard, and an icon displays in the instrument panel to indicate the Stop/Start status.
An upgraded starter and alternator improve durability, and a DC/DC power converter maintains electronic feature functionality while the vehicle is stopped.
Stop/Start technology improves fuel efficiency and reduces CO2 emissions by managing the amount of time the engine runs.
Fuel economy is improved by up to 13-percent, and CO2 emissions are reduced by up to 14-percent.
Love to see this technology come to the states.
Photo courtesy of Autoviva.
With Stop/Start, the diesel engine is shut off when the vehicle is stopped, the shift gear is in Neutral, and the clutch is released. The engine then restarts automatically when the clutch pedal is depressed. Drivers can deactivate the technology via a button on the dashboard, and an icon displays in the instrument panel to indicate the Stop/Start status.
An upgraded starter and alternator improve durability, and a DC/DC power converter maintains electronic feature functionality while the vehicle is stopped.
Stop/Start technology improves fuel efficiency and reduces CO2 emissions by managing the amount of time the engine runs.
Fuel economy is improved by up to 13-percent, and CO2 emissions are reduced by up to 14-percent.
Love to see this technology come to the states.
Photo courtesy of Autoviva.
Labels:
BUX,
CO2,
CRD,
Diesel,
Efficiency,
Fuel Efficiency,
Green,
international,
Jeep,
Jeep Brand,
MPG,
Start,
Start Stop,
Start/Stop,
Stop,
Wrangler,
Wrangler Unlimited
Thursday, September 15, 2011
Jeep Wrangler Call of Duty: MW3 Edition
Recently wrote copy for the new 2012 Jeep Wrangler Call of Duty: MW3 Edition on jeep.com (note: "toughest vehicle in the world" headline was supplied). Keeping with the Call of Duty game-theme, I incorporated over 20 achievement/trophy phrases into the headlines and body copy. This helped raise key word and search awareness as well as give an authentic tone to this hard-core special edition Wrangler. 






Labels:
2012,
Achievements,
Advertising,
Branding,
Call of Duty,
COD,
copy,
copywriter,
Jeep,
Lee Ekstrom,
Modern Warfare 3,
MW3,
Ops,
Rubicon,
Trophy,
Wrangler,
Wrangler Call of Duty,
Wrangler Rubicon
Tuesday, March 17, 2009
Wrangler Sales Way Up
The Wrangler and Wrangler Unlimited sales are going through the Sunrider® soft top roof. That's all relative today, but sales are brisk according to forbes.com. Wrangler sales are up 28.1% compared to 2008. And they're bound to get better this spring. While Wrangler may not be included in lists of top-10 convertibles - it has every right to be. Wrangler isn't classified as a convertible, but everyone knows the wind-in-your-hair freedom that can only come with the top down while four-wheeling. And no other vehicle in America has a fold-down front windshield.This past year we upgraded the jeep.com Web site to include many of these "only-in-a-Wrangler" features. As the Senior Copywriter and lead Jeep content manager I worked with our multi-talented creative team to bolster up the original 4x4 freedom machine's presence on-line. We added loads of content about the removable doors, Sunrider® Soft Top and Freedom Top three-piece modular hardtop, Mopar® accessories, and much more.
The Trail Rated®, Rubicon, and off-road performance sections were beefed as well. The Jeep team did a marvelous job of conveying the freedom that can only be had in a Wrangler 4x4. Our clients were elated and sales have continued to rise despite the economic doldrum.Compare that with the Toyota FJ. According to forbes.com sales have tanked 55 % compared to 2008. 'Nuff said.
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