This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label CRD. Show all posts
Showing posts with label CRD. Show all posts
Friday, August 31, 2012
Jeep Cherokee CRD Ad for Italian Market
Ad designed for 2005 launch of the Jeep Cherokee CRD. The Cherokee (named Liberty in the United States) had an available 2.8L CRD engine. The print ad was created by the Pentamark agency in Rome Italy for the Italian market. The theme was "The Wild Side of Life."
Labels:
Ad,
Advertisement,
Cherokee,
Clean Diesel,
CRD,
Diesel,
Italian,
Jeep,
Jeep Advertising,
Jeep Cherokee,
Jeep Clean,
Jeep Diesel,
Jeep Liberty,
Jeep Marketing,
JK,
model,
Pentamark,
The wild side of life
Thursday, October 20, 2011
Jeep Brand Start/Stop Fuel Efficiency Technology
Opt for the uber-cool Turbo Diesel on the Jeep Wrangler and you get some cutting-edge technology for 2012. The new CRD engine comes equipped with Start/Stop technology - the first application of this technology on a Jeep vehicle.
With Stop/Start, the diesel engine is shut off when the vehicle is stopped, the shift gear is in Neutral, and the clutch is released. The engine then restarts automatically when the clutch pedal is depressed. Drivers can deactivate the technology via a button on the dashboard, and an icon displays in the instrument panel to indicate the Stop/Start status.
An upgraded starter and alternator improve durability, and a DC/DC power converter maintains electronic feature functionality while the vehicle is stopped.
Stop/Start technology improves fuel efficiency and reduces CO2 emissions by managing the amount of time the engine runs.
Fuel economy is improved by up to 13-percent, and CO2 emissions are reduced by up to 14-percent.
Love to see this technology come to the states.
Photo courtesy of Autoviva.
With Stop/Start, the diesel engine is shut off when the vehicle is stopped, the shift gear is in Neutral, and the clutch is released. The engine then restarts automatically when the clutch pedal is depressed. Drivers can deactivate the technology via a button on the dashboard, and an icon displays in the instrument panel to indicate the Stop/Start status.
An upgraded starter and alternator improve durability, and a DC/DC power converter maintains electronic feature functionality while the vehicle is stopped.
Stop/Start technology improves fuel efficiency and reduces CO2 emissions by managing the amount of time the engine runs.
Fuel economy is improved by up to 13-percent, and CO2 emissions are reduced by up to 14-percent.
Love to see this technology come to the states.
Photo courtesy of Autoviva.
Labels:
BUX,
CO2,
CRD,
Diesel,
Efficiency,
Fuel Efficiency,
Green,
international,
Jeep,
Jeep Brand,
MPG,
Start,
Start Stop,
Start/Stop,
Stop,
Wrangler,
Wrangler Unlimited
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