This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label Jeep Diesel. Show all posts
Showing posts with label Jeep Diesel. Show all posts
Friday, August 31, 2012
Jeep Cherokee CRD Ad for Italian Market
Ad designed for 2005 launch of the Jeep Cherokee CRD. The Cherokee (named Liberty in the United States) had an available 2.8L CRD engine. The print ad was created by the Pentamark agency in Rome Italy for the Italian market. The theme was "The Wild Side of Life."
Labels:
Ad,
Advertisement,
Cherokee,
Clean Diesel,
CRD,
Diesel,
Italian,
Jeep,
Jeep Advertising,
Jeep Cherokee,
Jeep Clean,
Jeep Diesel,
Jeep Liberty,
Jeep Marketing,
JK,
model,
Pentamark,
The wild side of life
Monday, August 20, 2012
Jeep Liberty CRD Clouds Ad
Ahead of its time. The 2005 Liberty with CRD engine was pumping out 25+ hwy mpg and had loads of low-end torque. I was fortunate to accompany engineers on a cold weather trip to Bemidji Minnesota for some torture testing. The little diesel did well, and eventually created a lot of buzz in the marketplace quickly selling all 10,000 units.
This ad was created by the now defunct BBDO-Detroit agency:
Creative Directors: Mike Stocker, Robin Chrumka; Creatives: Ty Hutchinson, John O'Hea
This ad was created by the now defunct BBDO-Detroit agency:
Creative Directors: Mike Stocker, Robin Chrumka; Creatives: Ty Hutchinson, John O'Hea
Subscribe to:
Posts (Atom)