Monday, August 20, 2012

Jeep Liberty CRD Clouds Ad

Jeep Liberty CRD Clouds Ad by lee.ekstrom
Jeep Liberty CRD Clouds Ad, a photo by lee.ekstrom on Flickr.
Ahead of its time. The 2005 Liberty with CRD engine was pumping out 25+ hwy mpg and had loads of low-end torque. I was fortunate to accompany engineers on a cold weather trip to Bemidji Minnesota for some torture testing. The little diesel did well, and eventually created a lot of buzz in the marketplace quickly selling all 10,000 units.

This ad was created by the now defunct BBDO-Detroit agency:
Creative Directors: Mike Stocker, Robin Chrumka; Creatives: Ty Hutchinson, John O'Hea