This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Ahead of its time. The 2005 Liberty with CRD engine was pumping out 25+ hwy mpg and had loads of low-end torque. I was fortunate to accompany engineers on a cold weather trip to Bemidji Minnesota for some torture testing. The little diesel did well, and eventually created a lot of buzz in the marketplace quickly selling all 10,000 units.
This ad was created by the now defunct BBDO-Detroit agency: Creative Directors: Mike Stocker, Robin Chrumka; Creatives: Ty Hutchinson, John O'Hea