Love the closing tagline: "Grand Cherokee … The Ultimate Search Engine."
“From the day you were born … we’re searching. Of “whom”,
and “what” we’re not sure. But something
calls us onwards. Something makes us wonder.
Something makes us believe that we’ll find an answer. You might say that
life itself is a search. So whatever you do … don’t stop searching. And don’t
look back.
The Life Search Engine campaign was produced by CumminsRoss,
of Melbourne for the Australian advertising arm of the Jeep brand. Executive
Creative Director: Jason Ross, Chief Executive Officer: Sean Cummins;
Creatives: Ed Howley and toby Cummings.
This “Traveller” video was filmed in Melbourne, Chile, Patagonia and Argentina by director Germain McMicking via The Directors Group. Music is “Life Search” by Ben Allen.
