This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
The inevitable outcome of man making inroads into the interior? Trinkets and take-aways for the tourists of course! This playful "Now, Man is Expected Anywhere" campaign for Jeep Wrangler was created by the Leo Burnett ad agency in Paris, France. Designed for international marketing campaign.