The wild and adventurous view from the engine compartment of a mighty Jeep Wrangler.
This "Capture the Wild" advertisement promoted the "Go Anywhere, Do Anything" Jeep Wrangler in the international arena.
The creative was produced by Publicis (Montreal, Canada). Creative Directors: Nicolas, Massey and Carl Robichaud. Art Director/Illustrator: Bogdan Truta; Copywriter: Michael Aronson.
Interesting note: The 2004 electric-based Jeep Treo concept vehicle had clear plexiglass slots on the Jeep grille so the driver could see right to the pavement.
Showing posts with label Jeep Campaign. Show all posts
Showing posts with label Jeep Campaign. Show all posts
Monday, August 20, 2012
Jeep Beaver International Ad
The inevitable outcome of man making inroads into the interior? Trinkets and take-aways for the tourists of course! This playful "Now, Man is Expected Anywhere" campaign for Jeep Wrangler was created by the Leo Burnett ad agency in Paris, France. Designed for international marketing campaign.
Friday, April 3, 2009
Gang Signs in Advertising
Where do you draw the line with gang signs and advertising? You can find some kind of symbol in almost any advertising using a hand. Take the successful Jeep Patriot campaign - a woman playfully pinches a wolf and drops it into her friends canoe. One could say that the pinch sign (see # 8 below) is used by some obscure gang somewhere that doesn't really matter.
Should that gang sign limit creativity and stifle the Jeep campaign with its pinch the wolf theme? Of course not.
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