Jeep Cherokee CRD Ad for Italian Market

Jeep Cherokee CRD Ad for Italian Market, a photo by lee.ekstrom on Flickr.

Ad designed for 2005 launch of the Jeep Cherokee CRD. The Cherokee (named Liberty in the United States) had an available 2.8L CRD engine. The print ad was created by the Pentamark agency in Rome Italy for the Italian market. The theme was "The Wild Side of Life."

Jeep Liberty CRD Clouds Ad

Jeep Liberty CRD Clouds Ad, a photo by lee.ekstrom on Flickr.

Ahead of its time. The 2005 Liberty with CRD engine was pumping out 25+ hwy mpg and had loads of low-end torque. I was fortunate to accompany engineers on a cold weather trip to Bemidji Minnesota for some torture testing. The little diesel did well, and eventually created a lot of buzz in the marketplace quickly selling all 10,000 units.

This ad was created by the now defunct BBDO-Detroit agency:
Creative Directors: Mike Stocker, Robin Chrumka; Creatives: Ty Hutchinson, John O'Hea

Jeep Wranger Grille Advertisement

Jeep Wranger Grille Advertisement, a photo by lee.ekstrom on Flickr.

The wild and adventurous view from the engine compartment of a mighty Jeep Wrangler.

This "Capture the Wild" advertisement promoted the "Go Anywhere, Do Anything" Jeep Wrangler in the international arena.

The creative was produced by Publicis (Montreal, Canada). Creative Directors: Nicolas, Massey and Carl Robichaud. Art Director/Illustrator: Bogdan Truta; Copywriter: Michael Aronson.

Interesting note: The 2004 electric-based Jeep Treo concept vehicle had clear plexiglass slots on the Jeep grille so the driver could see right to the pavement.

Jeep Beaver International Ad

Jeep beaver Ad - International, a photo by lee.ekstrom on Flickr.

The inevitable outcome of man making inroads into the interior? Trinkets and take-aways for the tourists of course! This playful "Now, Man is Expected Anywhere" campaign for Jeep Wrangler was created by the Leo Burnett ad agency in Paris, France. Designed for international marketing campaign.

2005 Jeep Gladiator Concept Flyer 2 of 2

2005 Jeep Gladiator Concept Flyer 2 of 2
Originally uploaded by lee.ekstrom

The 2005 Jeep Gladiator Concept Vehicle seems to be making its way back in the press again. Jeep CEO Mike Manley showed dealers a version of this multipurpose vehicle (aka "pickup truck") at a dealer meeting in Orlando, Florida last year. Its expected that production of a Jeep exotic will begin in the third quarter of 2011, and be badged as a 2012.

My art director partner, Dennis Outlaw and I created this Auto Show Flyer/Brochure when we worked at BBDO Detroit on the Jeep Creative team.