The 2005 Jeep Gladiator Concept Vehicle seems to be making its way back in the press again. Jeep CEO Mike Manley showed dealers a version of this multipurpose vehicle (aka "pickup truck") at a dealer meeting in Orlando, Florida last year. Its expected that production of a Jeep exotic will begin in the third quarter of 2011, and be badged as a 2012.
My art director partner, Dennis Outlaw and I created this Auto Show Flyer/Brochure when we worked at BBDO Detroit on the Jeep Creative team.
Showing posts with label Detroit. Show all posts
Showing posts with label Detroit. Show all posts
Monday, February 28, 2011
2005 Jeep Gladiator Brochure
The 2005 Jeep Gladiator Concept Vehicle seems to be making its way back in the press again. In January, Chrysler Group CEO Sergio Marchionne said the Jeep brand would be releasing a "multipurpose" vehicle that will have a pickup-like bed in the back. That kind of jives with this flyer.
My art director partner, Dennis Outlaw and I created this 2005 Auto Show Brochure when we worked at BBDO Detroit on the Jeep Creative team.
SO UNIQUE, IT DEMANDED A CATEGORY ALL ITS OWN.
When we produced this flyer in 2005, we were tasked to keep the Gladiator out of the truck category - ultimately calling it a "Flexible Utility Truck."
Thankfully this last line may hold true:
The Gladiator Concept Vehicle relied heavily on the Wrangler front grille. An integrated front recovery winch was a nice touch. We'll have to see how closely it lines up with the real thing once it launches later this year.
The new multipurpose exotic Jeep (sort-of pick-truck) 4x4 will most likely be sold internationally as well.
Copy from the flyer:
Copy: Lee Ekstrom
Art Direction: Dennis Outlaw
Agency: BBDO-Detroit
My art director partner, Dennis Outlaw and I created this 2005 Auto Show Brochure when we worked at BBDO Detroit on the Jeep Creative team.
SO UNIQUE, IT DEMANDED A CATEGORY ALL ITS OWN.
When we produced this flyer in 2005, we were tasked to keep the Gladiator out of the truck category - ultimately calling it a "Flexible Utility Truck."
Thankfully this last line may hold true: This authentic statement of Jeep brand heritage is but a glimpse of the direction the brand could go in the near future.No comment on the word "near."
The Gladiator Concept Vehicle relied heavily on the Wrangler front grille. An integrated front recovery winch was a nice touch. We'll have to see how closely it lines up with the real thing once it launches later this year.
The new multipurpose exotic Jeep (sort-of pick-truck) 4x4 will most likely be sold internationally as well.
Copy from the flyer: A category all its own - the Jeep® Gladiator concept vehicle is the first "Flexible Utility Truck," a mid-size alternate with a max-size appetite for more. Go ahead, get a second helping. With Gladiator's expandable bed you can stretch from 5'8" to 6'8" to 8'11" in a matter of minutes. You never know when an extra foot of truck-bed space will come in handy. A dent-resistant Durabed Bedliner and multiple tie-down help tether gear should you be trailering an F5 twister.
A trick driver-side rear-seat access hatch allows for easy retrieval of stowed gear. Under the side-mounted spare is a bottle jack stored in a military-style watertight box.
Peel back the canvas top partially, or remove it completely, for a huge sky/moon/star roof. Hauling a 4'x8' drywall in a mid-size? Sure! Gladiator's rear-seat stows away beneath the truck bed, and a slide-down rear glass and lowered tailgate instantly reward the user with over 8'11" of bragging rights.
Key Features of the Jeep Gladiator Concept Vehicle:
- Powerful 2.8L I-4 Turbo Diesel engine (295 lb-ft of torque / 163 hp)
- Heavy-duty 6-speed manual transmission
- Trail Rated® Capability
- Proven Command-Trac® 4x4 system
- Exposed hood latches / door handles
- Armour Green Metallic paint
- Integrated front recovery winch
- Goodyear 265/75R18 (33-inch tall) tires
- 18x8-inch cast-aluminum polished wheels
- Super-tough front / rear solid axles
- Suspension: 4-link front coil and 5-link rear with dual coils (includes separate ride and load coils)
- Bed length - 5'8"
- Midgate forward - 6'8"
- Expanded with tailgate down (min) - 8'11"
- Open fenders / extra-wide rear fenders
- Passenger-side rear door (opens a full 180 degrees)
The strategically placed side-mounted spare tire is all about utility, ultimate use of rear bed space, and uber coolness.
Copy: Lee EkstromArt Direction: Dennis Outlaw
Agency: BBDO-Detroit
Friday, February 26, 2010
Suburu Spreads its Wings
The Suburu Hybrid Tourer Concept uses twin gull-wing doors and steeply raked front windshield for a spectacular display at the 2011 North American International Auto Show in Detroit Michigan. Look for future Subaru vehicles to take on the new front grille design.
The Hybrid Tourer was unveiled at the Tokyo Motor Show in 2009. Nice wide-open door to the interior. I'm not sure how this would work in Michigan with snow, sleet, rain and other nasties.
The Hybrid Tourer will use a 2.0 litre turbocharged boxer engine along with two electric motors. Suburu is planning on using a Lineartronic Automatic Transmission (actually a CVT) and utilizes a rear motor that can be used at start up or during acceleration. A front motor would be used as a power generator and aid in acceleration.
Reminds me of a fresh vehicle that could easily be used in "Back to the Future X."
The Hybrid Tourer was unveiled at the Tokyo Motor Show in 2009. Nice wide-open door to the interior. I'm not sure how this would work in Michigan with snow, sleet, rain and other nasties.
The Hybrid Tourer will use a 2.0 litre turbocharged boxer engine along with two electric motors. Suburu is planning on using a Lineartronic Automatic Transmission (actually a CVT) and utilizes a rear motor that can be used at start up or during acceleration. A front motor would be used as a power generator and aid in acceleration.
Reminds me of a fresh vehicle that could easily be used in "Back to the Future X."
Thursday, January 21, 2010
Detroit Electric Vehicle Circa 1922
This 1922 Detroit Electric Car was originally owned by socialite Mrs. Joseph Ballard of Binghamton, New York from 1922 until 1934. The $2,985 price tag is equivalent to about $38,000 today.
Mrs. Ford had an electric car just like this one - also on display at the Henry Ford Museum in Dearborn, MI. This car was on display at the 2010 North American international Auto Show in Detroit, Michigan.
Electric cars were extremely popular with well-to-do women who had trouble, or didn't care for, the hand-cranking that was necessary with gasoline powered cars. One of the other key selling points: wealthy woman much preferred the electric cars roomy interiors that resembled parlors or powder rooms.
The performance wasn't bad for the day - top speed of 25mph and a range of up to 60 miles. In 1900 electric cars far outsold steam and gasoline powered cars, but that all changed with the electric starters on gasoline cars. In 1916, Detroit Electric made almost 1900 cars - that dropped dramatically to 143 cars in 1922 when this vehicle was made.
Mrs. Ford had an electric car just like this one - also on display at the Henry Ford Museum in Dearborn, MI. This car was on display at the 2010 North American international Auto Show in Detroit, Michigan.Electric cars were extremely popular with well-to-do women who had trouble, or didn't care for, the hand-cranking that was necessary with gasoline powered cars. One of the other key selling points: wealthy woman much preferred the electric cars roomy interiors that resembled parlors or powder rooms.
The performance wasn't bad for the day - top speed of 25mph and a range of up to 60 miles. In 1900 electric cars far outsold steam and gasoline powered cars, but that all changed with the electric starters on gasoline cars. In 1916, Detroit Electric made almost 1900 cars - that dropped dramatically to 143 cars in 1922 when this vehicle was made.
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