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Electric cars were extremely popular with well-to-do women who had trouble, or didn't care for, the hand-cranking that was necessary with gasoline powered cars. One of the other key selling points: wealthy woman much preferred the electric cars roomy interiors that resembled parlors or powder rooms.
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The performance wasn't bad for the day - top speed of 25mph and a range of up to 60 miles. In 1900 electric cars far outsold steam and gasoline powered cars, but that all changed with the electric starters on gasoline cars. In 1916, Detroit Electric made almost 1900 cars - that dropped dramatically to 143 cars in 1922 when this vehicle was made.