Showing posts with label Advertisement. Show all posts
Showing posts with label Advertisement. Show all posts

Friday, January 31, 2014

Apple iPad X-ray view of "The Fighting Heart of the Jeep"

John Howard predicted the future of the Apple iPad and its massive impact on medicine way back in 1944.

Today iPads are leading the way in an information revolution. You're going to see more kiosks with permanently attached touchscreens in hospitals so patients can look up information. Apps are leading the way in this growing industry. Patients charts are streamlined and work flow is improving thanks to iPads in Hospitals.

This practical and elegant solution is also influencing the next generation of doctors in medical education. iPads are now becoming the primary source of medical teaching at many institutions. They are an ideal means of teaching in small environments.

As in the Jeep / heart image - one of the top apps out called the Airstrip Cardiology, that allows health care professionals to review a patient's ECG history and can forward key information to the client with the swipe of a button.

Kudos to John Howard in his amazing insight into seeing the future of medicine by looking deeply in the heart of a Jeep 4x4.

Friday, August 31, 2012

Jeep Cherokee CRD Ad for Italian Market

Ad designed for 2005 launch of the Jeep Cherokee CRD. The Cherokee (named Liberty in the United States) had an available 2.8L CRD engine. The print ad was created by the Pentamark agency in Rome Italy for the Italian market. The theme was "The Wild Side of Life."

Monday, February 8, 2010

GEM Green Police Superbowl Ad

Anyone notice Chrysler's GEM (Global Electric Motorcars) Superbowl commercial last night?

Audi of America's "Green Car" commercial produced by Venables Bell & Partners in San Francisco was trying to highlight the Audi A3 TDI Clean Diesel. But you would hardly know it by screen time. The GEM "Green Police" vehicle was the star with 11 seconds of video time - the Audi TDI only 8 seconds.

Considering a 30-second Superbowl spot cost about $3 million - that's about $1 million of no-charge advertising. Not a bad showing for Chrysler's unsung neighborhood electric vehicle. Thanks Audi!