Monday, February 8, 2010

GEM Green Police Superbowl Ad

Anyone notice Chrysler's GEM (Global Electric Motorcars) Superbowl commercial last night?

Audi of America's "Green Car" commercial produced by Venables Bell & Partners in San Francisco was trying to highlight the Audi A3 TDI Clean Diesel. But you would hardly know it by screen time. The GEM "Green Police" vehicle was the star with 11 seconds of video time - the Audi TDI only 8 seconds.

Considering a 30-second Superbowl spot cost about $3 million - that's about $1 million of no-charge advertising. Not a bad showing for Chrysler's unsung neighborhood electric vehicle. Thanks Audi!