This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Toyota's Hybrid Concept vehicle debuted at the 2010 North American International Show in Detroit, Michigan. Toyota is gunning for a price-point lower than the Prius to lure a younger, hipper audience. The dedicated compact hybrid will be aimed primarily for the urban environment. Drop the wheels, replace the interior floor mats, fix the drive-by-wire electronics and it might actually sell.