The wild and adventurous view from the engine compartment of a mighty Jeep Wrangler.
This "Capture the Wild" advertisement promoted the "Go Anywhere, Do Anything" Jeep Wrangler in the international arena.
The creative was produced by Publicis (Montreal, Canada). Creative Directors: Nicolas, Massey and Carl Robichaud. Art Director/Illustrator: Bogdan Truta; Copywriter: Michael Aronson.
Interesting note: The 2004 electric-based Jeep Treo concept vehicle had clear plexiglass slots on the Jeep grille so the driver could see right to the pavement.
This is where you try to paint yourself in a box. That's not going to happen here. Sometimes I wander beyond the lines of a typical copywriter. I dabble in content strategy, search, etymology, branding, research, history, green technology, alternative fuels - and a whole lot more. Hope it's an enjoyable read.
Showing posts with label Jeep Wrangler. Show all posts
Showing posts with label Jeep Wrangler. Show all posts
Monday, August 20, 2012
Jeep Beaver International Ad
The inevitable outcome of man making inroads into the interior? Trinkets and take-aways for the tourists of course! This playful "Now, Man is Expected Anywhere" campaign for Jeep Wrangler was created by the Leo Burnett ad agency in Paris, France. Designed for international marketing campaign.
Thursday, November 10, 2011
New Jeep Engine Saves Money
The new 2012 Wrangler is making waves in the media thanks in part to the outstanding 3.6L Pentastar V6 engine. Sure it has 285 hp and 260 lb-ft of torque - that 83 hp increase translates into a 26% improvement in 0-60mph acceleration. But what about fuel economy? That's improved 10% as well. What does it mean to the pocketbook?
Compare the 2011 Wrangler with its 3.8L V6 and plug in the new 2012 3.6L V6 to fueleconomy.gov and you'll find there is a substantial savings over the long haul. Look at the 5-year savings - $1,319 . . . that's not chump change. About enough to buy a nice Warn winch for your ride.
Labels:
2012 Jeep Wrangler,
Economy,
Fuel economy,
fueleconomy.gov,
government,
Jeep Brand,
Jeep Wrangler,
Mopar,
Most Popular,
MPG,
Sales,
Warn Winch,
Wrangler
Tuesday, November 8, 2011
White-House-Infographic-Jeep-Obama
An official infographic from the White House that used a Toledo Supplier Park produced Jeep Wrangler as the central theme. Seems like President Obama is taking a ride on the meteoric rise of the Jeep brand in sales and quality. I don't blame him. The Jeep brand was, is, and will always be a true American success story. Kudos to Chrysler and the workers for making the current run the best ever.
This infographic was released when President Obama visited The Toledo Assembly Complex - where they produce Jeep Wrangler, Wrangler Unlimited, Liberty and Dodge Nitro.
This infographic was released when President Obama visited The Toledo Assembly Complex - where they produce Jeep Wrangler, Wrangler Unlimited, Liberty and Dodge Nitro.
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