Tuesday, March 17, 2009

Wrangler Sales Way Up

The Wrangler and Wrangler Unlimited sales are going through the Sunrider® soft top roof. That's all relative today, but sales are brisk according to forbes.com. Wrangler sales are up 28.1% compared to 2008. And they're bound to get better this spring. While Wrangler may not be included in lists of top-10 convertibles - it has every right to be. Wrangler isn't classified as a convertible, but everyone knows the wind-in-your-hair freedom that can only come with the top down while four-wheeling. And no other vehicle in America has a fold-down front windshield.

This past year we upgraded the jeep.com Web site to include many of these "only-in-a-Wrangler" features. As the Senior Copywriter and lead Jeep content manager I worked with our multi-talented creative team to bolster up the original 4x4 freedom machine's presence on-line. We added loads of content about the removable doors, Sunrider® Soft Top and Freedom Top three-piece modular hardtop, Mopar® accessories, and much more. The Trail Rated®, Rubicon, and off-road performance sections were beefed as well. The Jeep team did a marvelous job of conveying the freedom that can only be had in a Wrangler 4x4. Our clients were elated and sales have continued to rise despite the economic doldrum.

Compare that with the Toyota FJ. According to forbes.com sales have tanked 55 % compared to 2008. 'Nuff said.

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