Monday, March 9, 2009

Shell's lab is better kept top secret

If anyone has money to put together a slick Web site – it’s the oil companies. Revenues are down, but not enough to stop advertising. Shell has an educational Web site designed by J. Walter Thompson (Houston), to support their passionate experts campaign. The site features an interactive lab where you can learn more about Shell's “Passionate Experts,” including some Little Known Facts in the Shell Scientists profiles. Some of the choice nuggets: “I used to be a very good windsurfer.” And “I used to play the drums many years ago.” Who cares what you used to do?!

The actor in the lab coat kept asking “(bug sigh) so … formulas, chemistry … just waiting for you,” even though I was engaged in their lab. Very annoying.

It took a while to finally find out what was different about V-Power besides lab coats telling me it gets rid of gunk.

This site is too busy, lacks focus and has some very annoying audio bugs. Speaking about bugs, why not recruit the Mucinex guys, or Digger the Dermatophyte to clean up engines on the weekends for JWT.

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